Open Access

NIM Marketing Intelligence Review

Volume 13 (2021): Issue 2 (November 2021)

Brand Activism

Download Cover

Previous Issue

Next Issue

9 Articles

Sort By

Open Access | Oct 22, 2021

Editorial

Daniel Korschun

Open Access | Oct 22, 2021

Brand Activism Is Here to Stay: Here’s Why

Daniel Korschun

Open Access | Oct 22, 2021

Turning Socio-Political Risk to Your Brand’s Advantage

Susan Fournier

Shuba Srinivasan

and

Patrick Marrinan

Open Access | Oct 22, 2021

Should Your Brand Pick a Side? How Market Share Determines the Impact of Divisive Corporate Political Stances

Chris Hydock

Neeru Paharia

and

Sean Blair

Open Access | Oct 22, 2021

Boycott or Buycott: The Aftermath of Corporate Activism

Nooshin L. Warren

Open Access | Oct 22, 2021

Lobbying and the Like: Managing the Regulatory Environment

and

Open Access | Oct 22, 2021

Tweeter-in-Chief Donald J. Trump: How Social Media Can Be the Downfall of Your Brand

Ron Hill

Sanal Mazvancheryl

and

Ben Wright

Open Access | Oct 22, 2021

Purpose Beyond Profit: Things That Matter When Millennials Go Job Hunting

Fabian Buder

and

Christine Kittinger-Rosanelli

Open Access | Oct 22, 2021

Cass Bayes Business School: Rebranding Due to Slavery Links

Search

All Volumes and Issues in this Journal

AHEAD OF PRINT

Volume 16 (2024)

Issue 1 (May 2024)
Generative AI – Reshaping the Marketing Landscape

Volume 15 (2023)

Volume 14 (2022)

Volume 13 (2021)

Volume 12 (2020)

Volume 11 (2019)

Volume 10 (2018)

Volume 9 (2017)

Volume 8 (2016)

Volume 7 (2015)

Volume 6 (2014)

Volume 5 (2013)

Volume 4 (2012)

Volume 3 (2011)

Volume 2 (2010)

Volume 1 (2009)

eISSN:: 2628-166X
Language:: English

Publication timeframe:: 2 times per year
Journal Subjects:: Business and Economics, Political Economics, Public Finance and Fiscal Theory, Business Management, Marketing, Sales, Customer Relations, Management, Organization, Corporate Governance, other

Journal RSS Feed