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NIM Marketing Intelligence Review

Volume 6 (2014): Issue 1 (May 2014)

Emotions in Marketing

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9 Articles
Open Access | Jul 10, 2014
Editorial
Andrea Gröppel-Klein
Andrea Gröppel-Klein
  
Open Access | Jul 10, 2014
No Motion without Emotion: Getting Started with Hard Facts on a Soft Topic
Andrea Gröppel-Klein
Andrea Gröppel-Klein
  
Open Access | Jul 10, 2014
Stressed Out: How Stress Develops and How to Cope with it
Marcello Mortillaro
Marcello Mortillaro
 and 
Klaus R. Scherer
Klaus R. Scherer
  
Open Access | Jul 10, 2014
Feels Right … Go Ahead? When to Trust Your Feelings in Judgments and Decisions
Michel Tuan Pham
Michel Tuan Pham
  
Open Access | Jul 10, 2014
Breaking Up is Hard to Do: The Ups and Downs of Divorcing Brands
Susan Fournier
Susan Fournier
  
Open Access | Jul 10, 2014
There´s No Passion; I Need Passion: Why Some Brands Excite Consumers So Much
Andrea Hemetsberger
Andrea Hemetsberger
  
Open Access | Jul 10, 2014
Do Pleasant Emotional Ads Make Consumers Like Your Brand More?
Maggie Geuens
Maggie Geuens
, 
Patrick De Pelsmacker
Patrick De Pelsmacker
 and 
Michel Tuan Pham
Michel Tuan Pham
  
Open Access | Jul 10, 2014
Success with pleasure: MIR interview with Helmut Meysenburg, Head of Brand Strategies, Market Research and Competition at BMW Group
Open Access | Jul 10, 2014
Writ Large on Your Face: Observing Emotions Using Automatic Facial Analysis
Anja Dieckmann
Anja Dieckmann
 and 
Matthias Unfried
Matthias Unfried
  

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eISSN:
2628-166X
Language:
English
Publication timeframe:
2 times per year
Journal Subjects:
Business and Economics, Political Economics, Public Finance and Fiscal Theory, Business Management, Marketing, Sales, Customer Relations, Management, Organization, Corporate Governance, other
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