- Journal Details
- Format
- Journal
- eISSN
- 2628-166X
- First Published
- 30 May 2019
- Publication timeframe
- 2 times per year
- Languages
- English
Search
Abstract
Open Access
Challenges of Marketing Automation: Linking MarTech & SalesTech
Page range: 11 - 17
Abstract
Keywords
- MarTech
- SalesTech
- Marketing Automation
- EiPaaS
- Artificial Intelligence (AI)
- Data Quality
- Privacy
Open Access
Hybrid Marketing Is Here to Stay: Preparing the Marketing Operation Environment
Page range: 19 - 23
Abstract
Keywords
- Hybrid Work
- Hybrid Marketing
- Collaboration
- Marketing Operation
- MarTech
Open Access
Consumer Experiences with Marketing Technology: Solving the Tensions Between Benefits and Costs
Page range: 25 - 29
Abstract
Keywords
- Artificial Intelligence (AI)
- Marketing Technology
- Data Capture
- Data Classification
- Surveillance
- Algorithmic Biases
Open Access
Building a Revenue Engine – Scaling Up Sales Automation
Page range: 31 - 35
Abstract
Keywords
- Sales Automation
- Use Case Centricity
- Scaling Digitalization
Open Access
The Robot and I: The Rise of Hybrid ServiceTeams
Page range: 37 - 41
Abstract
Keywords
- AI
- Robotic Process Automation (RPA)
- Service Automation
- Service Robots
- Hybrid ServiceTeams
Abstract
Keywords
- Metaverse
- Virtual Reality
- Virtual Worlds
- Social Behavior
Open Access
The Next Frontier in Intelligent Augmentation: Human-Machine Collaboration in Strategic Marketing Decision-Making
Page range: 49 - 53
Abstract
Keywords
- Human-Machine Collaboration
- Artificial Intelligence (AI)
- Decision-Making
- Marketing Strategy
- Smart Machines
Open Access
The Role of Technology in Modern Marketing
Page range: 54 - 59