Journal & Issues

Volume 15 (2023): Issue 2 (November 2023)
Virtual Consumer Experiences

Volume 15 (2023): Issue 1 (May 2023)
Marketing Dashboards – The Next Generation

Volume 14 (2022): Issue 2 (November 2022)
MarTech and SalesTech

Volume 14 (2022): Issue 1 (May 2022)
Conscious Consumption

Volume 13 (2021): Issue 2 (November 2021)
Brand Activism

Volume 13 (2021): Issue 1 (May 2021)
The Dark Sides of Digital Marketing

Volume 12 (2020): Issue 2 (November 2020)
The Reputation Economy

Volume 12 (2020): Issue 1 (May 2020)
Crowd Innovation: Hype or Help

Volume 11 (2019): Issue 2 (November 2019)
AI and the Machine Age of Marketing

Volume 11 (2019): Issue 1 (May 2019)
The Future of Retailing

Volume 10 (2018): Issue 2 (October 2018)
IoT - Consumers and the Internet of Things

Volume 10 (2018): Issue 1 (May 2018)
Brand Risk Matters

Volume 9 (2017): Issue 2 (November 2017)
The Connected Consumer

Volume 9 (2017): Issue 1 (May 2017)
Digital Transformation

Volume 8 (2016): Issue 2 (November 2016)
Marketing and Data Science

Volume 8 (2016): Issue 1 (May 2016)
Responsible Marketing

Volume 7 (2015): Issue 2 (November 2015)
Marketing Meets Product Design

Volume 7 (2015): Issue 1 (May 2015)
Truly Accountable Marketing

Volume 6 (2014): Issue 2 (November 2014)
Social Brand Engagement

Volume 6 (2014): Issue 1 (May 2014)
Emotions in Marketing

Volume 5 (2013): Issue 2 (November 2013)

Volume 5 (2013): Issue 1 (May 2013)

Volume 4 (2012): Issue 2 (November 2012)

Volume 4 (2012): Issue 1 (May 2012)

Volume 3 (2011): Issue 2 (November 2011)

Volume 3 (2011): Issue 1 (May 2011)

Volume 2 (2010): Issue 2 (November 2010)

Volume 2 (2010): Issue 1 (May 2010)

Volume 1 (2009): Issue 2 (November 2009)

Volume 1 (2009): Issue 1 (May 2009)

Journal Details
Format
Journal
eISSN
2628-166X
First Published
30 May 2019
Publication timeframe
2 times per year
Languages
English

Search

Volume 14 (2022): Issue 2 (November 2022)
MarTech and SalesTech

Journal Details
Format
Journal
eISSN
2628-166X
First Published
30 May 2019
Publication timeframe
2 times per year
Languages
English

Search

0 Articles
Open Access

Editorial

Published Online: 26 Oct 2022
Page range: 3 - 3

Abstract

Open Access

Challenges of Marketing Automation: Linking MarTech & SalesTech

Published Online: 26 Oct 2022
Page range: 11 - 17

Abstract

Keywords

  • MarTech
  • SalesTech
  • Marketing Automation
  • EiPaaS
  • Artificial Intelligence (AI)
  • Data Quality
  • Privacy
Open Access

Hybrid Marketing Is Here to Stay: Preparing the Marketing Operation Environment

Published Online: 26 Oct 2022
Page range: 19 - 23

Abstract

Keywords

  • Hybrid Work
  • Hybrid Marketing
  • Collaboration
  • Marketing Operation
  • MarTech
Open Access

Consumer Experiences with Marketing Technology: Solving the Tensions Between Benefits and Costs

Published Online: 26 Oct 2022
Page range: 25 - 29

Abstract

Keywords

  • Artificial Intelligence (AI)
  • Marketing Technology
  • Data Capture
  • Data Classification
  • Surveillance
  • Algorithmic Biases
Open Access

Building a Revenue Engine – Scaling Up Sales Automation

Published Online: 26 Oct 2022
Page range: 31 - 35

Abstract

Keywords

  • Sales Automation
  • Use Case Centricity
  • Scaling Digitalization
Open Access

The Robot and I: The Rise of Hybrid ServiceTeams

Published Online: 26 Oct 2022
Page range: 37 - 41

Abstract

Keywords

  • AI
  • Robotic Process Automation (RPA)
  • Service Automation
  • Service Robots
  • Hybrid ServiceTeams
Open Access

Metaverse Marketing

Published Online: 26 Oct 2022
Page range: 43 - 47

Abstract

Keywords

  • Metaverse
  • Virtual Reality
  • Virtual Worlds
  • Social Behavior
Open Access

The Next Frontier in Intelligent Augmentation: Human-Machine Collaboration in Strategic Marketing Decision-Making

Published Online: 26 Oct 2022
Page range: 49 - 53

Abstract

Keywords

  • Human-Machine Collaboration
  • Artificial Intelligence (AI)
  • Decision-Making
  • Marketing Strategy
  • Smart Machines
Open Access

The Role of Technology in Modern Marketing

Published Online: 26 Oct 2022
Page range: 54 - 59

Abstract

0 Articles
Open Access

Editorial

Published Online: 26 Oct 2022
Page range: 3 - 3

Abstract

Open Access

Challenges of Marketing Automation: Linking MarTech & SalesTech

Published Online: 26 Oct 2022
Page range: 11 - 17

Abstract

Keywords

  • MarTech
  • SalesTech
  • Marketing Automation
  • EiPaaS
  • Artificial Intelligence (AI)
  • Data Quality
  • Privacy
Open Access

Hybrid Marketing Is Here to Stay: Preparing the Marketing Operation Environment

Published Online: 26 Oct 2022
Page range: 19 - 23

Abstract

Keywords

  • Hybrid Work
  • Hybrid Marketing
  • Collaboration
  • Marketing Operation
  • MarTech
Open Access

Consumer Experiences with Marketing Technology: Solving the Tensions Between Benefits and Costs

Published Online: 26 Oct 2022
Page range: 25 - 29

Abstract

Keywords

  • Artificial Intelligence (AI)
  • Marketing Technology
  • Data Capture
  • Data Classification
  • Surveillance
  • Algorithmic Biases
Open Access

Building a Revenue Engine – Scaling Up Sales Automation

Published Online: 26 Oct 2022
Page range: 31 - 35

Abstract

Keywords

  • Sales Automation
  • Use Case Centricity
  • Scaling Digitalization
Open Access

The Robot and I: The Rise of Hybrid ServiceTeams

Published Online: 26 Oct 2022
Page range: 37 - 41

Abstract

Keywords

  • AI
  • Robotic Process Automation (RPA)
  • Service Automation
  • Service Robots
  • Hybrid ServiceTeams
Open Access

Metaverse Marketing

Published Online: 26 Oct 2022
Page range: 43 - 47

Abstract

Keywords

  • Metaverse
  • Virtual Reality
  • Virtual Worlds
  • Social Behavior
Open Access

The Next Frontier in Intelligent Augmentation: Human-Machine Collaboration in Strategic Marketing Decision-Making

Published Online: 26 Oct 2022
Page range: 49 - 53

Abstract

Keywords

  • Human-Machine Collaboration
  • Artificial Intelligence (AI)
  • Decision-Making
  • Marketing Strategy
  • Smart Machines
Open Access

The Role of Technology in Modern Marketing

Published Online: 26 Oct 2022
Page range: 54 - 59

Abstract