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NIM Marketing Intelligence Review
Volume 15 (2023): Issue 1 (May 2023)
Open Access
NIM Marketing Intelligence Review
Volume 15 (2023): Issue 1 (May 2023)
Marketing Dashboards – The Next Generation
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9 Articles
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Open Access | Apr 19, 2023
Editorial: Marketing Dashboards - The Next Generation
Dave Reibstein
Dave Reibstein
and
Koen Pauwels
Koen Pauwels
Open Access | Apr 19, 2023
The Modern Marketing Dashboard: Back to the Future
Koen Pauwels
Koen Pauwels
and
David J. Reibstein
David J. Reibstein
Open Access | Apr 19, 2023
Metrics for Marketing Decisions: Drivers and Implications for Performance
Ofer Mintz
Ofer Mintz
Open Access | Apr 19, 2023
Finding the Right Metrics to Manage Multi-Channel Distribution
Kusum L. Ailawadi
Kusum L. Ailawadi
and
Paul W. Farris
Paul W. Farris
Open Access | Apr 19, 2023
The What, Why and How of ESG Dashboards
CB Bhattacharya
CB Bhattacharya
and
Mostafa Zaman
Mostafa Zaman
Open Access | Apr 19, 2023
Compensation-Related Metrics and Marketing Myopia
Martin Artz
Martin Artz
and
Natalie Mizik
Natalie Mizik
Open Access | Apr 19, 2023
Monitoring Marketing Sources of Brand Reputation Risk
Susan Fournier
Susan Fournier
and
Shuba Srinivasan
Shuba Srinivasan
Open Access | Apr 19, 2023
Brand Purpose and Brand Success
Michael Zürn
Michael Zürn
,
Fabian Buder
Fabian Buder
and
Matthias Unfried
Matthias Unfried
Open Access | Apr 19, 2023
Dashboards: From Performance Art to Decision Support
David Reibstein
David Reibstein
,
Neil Hoyne
Neil Hoyne
and
Koen Pauwels
Koen Pauwels
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Journal
Volume
Issue
All Volumes and Issues in this Journal
AHEAD OF PRINT
Volume 16 (2024)
Issue 1 (May 2024)
Generative AI – Reshaping the Marketing Landscape
Volume 15 (2023)
Issue 2 (November 2023)
Virtual Consumer Experiences
Issue 1 (May 2023)
Marketing Dashboards – The Next Generation
Volume 14 (2022)
Issue 2 (November 2022)
MarTech and SalesTech
Issue 1 (May 2022)
Conscious Consumption
Volume 13 (2021)
Issue 2 (November 2021)
Brand Activism
Issue 1 (May 2021)
The Dark Sides of Digital Marketing
Volume 12 (2020)
Issue 2 (November 2020)
The Reputation Economy
Issue 1 (May 2020)
Crowd Innovation: Hype or Help
Volume 11 (2019)
Issue 2 (November 2019)
AI and the Machine Age of Marketing
Issue 1 (May 2019)
The Future of Retailing
Volume 10 (2018)
Issue 2 (October 2018)
IoT - Consumers and the Internet of Things
Issue 1 (May 2018)
Brand Risk Matters
Volume 9 (2017)
Issue 2 (November 2017)
The Connected Consumer
Issue 1 (May 2017)
Digital Transformation
Volume 8 (2016)
Issue 2 (November 2016)
Marketing and Data Science
Issue 1 (May 2016)
Responsible Marketing
Volume 7 (2015)
Issue 2 (November 2015)
Marketing Meets Product Design
Issue 1 (May 2015)
Truly Accountable Marketing
Volume 6 (2014)
Issue 2 (November 2014)
Social Brand Engagement
Issue 1 (May 2014)
Emotions in Marketing
Volume 5 (2013)
Issue 2 (November 2013)
Issue 1 (May 2013)
Volume 4 (2012)
Issue 2 (November 2012)
Issue 1 (May 2012)
Volume 3 (2011)
Issue 2 (November 2011)
Issue 1 (May 2011)
Volume 2 (2010)
Issue 2 (November 2010)
Issue 1 (May 2010)
Volume 1 (2009)
Issue 2 (November 2009)
Issue 1 (May 2009)