1. bookVolume 13 (2021): Issue 2 (November 2021)
    Brand Activism
Journal Details
License
Format
Journal
eISSN
2628-166X
First Published
30 May 2019
Publication timeframe
2 times per year
Languages
English
access type Open Access

Turning Socio-Political Risk to Your Brand’s Advantage

Published Online: 22 Oct 2021
Page range: 18 - 25
Journal Details
License
Format
Journal
eISSN
2628-166X
First Published
30 May 2019
Publication timeframe
2 times per year
Languages
English

Fournier, Susan; Srinivasan, Shuba; & Marrinan, Patrick (2020): “Re-envisioning marketing for an age of risky business,” Working Paper, Boston University Questrom School of Business. Search in Google Scholar

Srinivasan, Shuba; Fournier, Susan; & Marrinan, Patrick (2021): “How to assess your brand’s Socio-Political Risks?” Working Paper, Boston University Questrom School of Business. Search in Google Scholar

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