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Open Access

NIM Marketing Intelligence Review

Volume 15 (2023): Issue 2 (November 2023)

Virtual Consumer Experiences

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9 Articles
Open Access | Oct 26, 2023
Editorial: Virtual Consumer Experiences
Jella Pfeiffer
Jella Pfeiffer
  
Open Access | Oct 26, 2023
From E-Commerce to Virtual Commerce: The Exciting Opportunities of Virtual Shopping
Jella Pfeiffer
Jella Pfeiffer
  
Open Access | Oct 26, 2023
In Search of a Head Start: Marketing Opportunities in the Metaverse
Yogesh K. Dwivedi
Yogesh K. Dwivedi
 and 
Laurie Hughes
Laurie Hughes
  
Open Access | Oct 26, 2023
Boosting Brands with Augmented Reality: Why and When it Works
Philipp A. Rauschnabel
Philipp A. Rauschnabel
  
Open Access | Oct 26, 2023
Closing the Customer Imagination Gap with Augmented and Virtual Reality
Tim Hilken
Tim Hilken
, 
Jonas Heller
Jonas Heller
 and 
Dominik Mahr
Dominik Mahr
  
Open Access | Oct 26, 2023
The Homunculus in the Metaverse: Is Virtual Reality Prepared for Our SevenSenses?
Thies Pfeiffer
Thies Pfeiffer
  
Open Access | Oct 26, 2023
Neuroscience Goes Virtual: How to Measure Consumers‘ Responses in Extended Realities
Enrique Bigné
Enrique Bigné
  
Open Access | Oct 26, 2023
Eye Contact Matters for Consumer Trust – Even with Robots
Carolin Kaiser
Carolin Kaiser
, 
René Schallner
René Schallner
 and 
Vladimir Manewitsch
Vladimir Manewitsch
  
Open Access | Oct 26, 2023
Diving into a New Reality: How Immersive Experiences along the Customer Journey Succeed
Jella Pfeiffer
Jella Pfeiffer
 and 
Julian Weiss
Julian Weiss
  

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eISSN:
2628-166X
Language:
English
Publication timeframe:
2 times per year
Journal Subjects:
Business and Economics, Political Economics, Public Finance and Fiscal Theory, Business Management, Marketing, Sales, Customer Relations, Management, Organization, Corporate Governance, other
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