Open Access

NIM Marketing Intelligence Review

Volume 1 (2009): Issue 2 (November 2009)

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Open Access | Jul 19, 2014

Editorial

Hermann Diller

Open Access | Jul 19, 2014

Does Customer Satisfaction lead to an increased firm value?

Aksoy Lerzan

Bruce Cooil

Christopher Groening

Timothy L. Keiningham

and

Atakan Yalcin

Open Access | Jul 19, 2014

Preparing for the Adoption of the New Arrival

and

Open Access | Jul 19, 2014

When 2 + 2 Is Not the Same as 1 + 3: Understanding Customer Reactions to Partitioned Prices

Rebecca W. Hamilton

and

Joydeep Srivastava

Open Access | Jul 19, 2014

Implementing profitability through a customer lifetime value management framework

V. Kumar

R. Venkatesan

and

B. Rajan

Open Access | Jul 19, 2014

Response Styles and how to Correct them

Bert Weijters

Maggie Geuens

and

Niels Schillewaert

Open Access | Jul 19, 2014

MIR talks to Professor Dr. Klaus Wübbenhorst, CEO, GfK SE

Hermann Diller

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All Volumes and Issues in this Journal

AHEAD OF PRINT

Volume 16 (2024)

Issue 1 (May 2024)
Generative AI – Reshaping the Marketing Landscape

Volume 15 (2023)

Volume 14 (2022)

Volume 13 (2021)

Volume 12 (2020)

Volume 11 (2019)

Volume 10 (2018)

Volume 9 (2017)

Volume 8 (2016)

Volume 7 (2015)

Volume 6 (2014)

Volume 5 (2013)

Volume 4 (2012)

Volume 3 (2011)

Volume 2 (2010)

Volume 1 (2009)

eISSN:: 2628-166X
Language:: English

Publication timeframe:: 2 times per year
Journal Subjects:: Business and Economics, Political Economics, Public Finance and Fiscal Theory, Business Management, Marketing, Sales, Customer Relations, Management, Organization, Corporate Governance, other

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