Login
Register
Reset Password
Publish & Distribute
Publishing Solutions
Distribution Solutions
Subjects
Architecture and Design
Arts
Business and Economics
Chemistry
Classical and Ancient Near Eastern Studies
Computer Sciences
Cultural Studies
Engineering
General Interest
Geosciences
History
Industrial Chemistry
Jewish Studies
Law
Library and Information Science, Book Studies
Life Sciences
Linguistics and Semiotics
Literary Studies
Materials Sciences
Mathematics
Medicine
Music
Pharmacy
Philosophy
Physics
Social Sciences
Sports and Recreation
Theology and Religion
Publications
Journals
Books
Proceedings
Publishers
Blog
Contact
Search
EUR
USD
GBP
English
English
Deutsch
Polski
Español
Français
Italiano
Cart
Home
Journals
NIM Marketing Intelligence Review
Volume 5 (2013): Issue 2 (November 2013)
Open Access
NIM Marketing Intelligence Review
Volume 5 (2013): Issue 2 (November 2013)
Share
Download Cover
Download
Previous Issue
Next Issue
10 Articles
Sort By
Open Access | Jul 16, 2014
Editorial
Hermann Diller
Hermann Diller
Open Access | Jul 16, 2014
Positive, Negative or Not at All? What Drives Consumers to Post (Accurate) Product Reviews?
Wendy W. Moe
Wendy W. Moe
and
David A. Schweidel
David A. Schweidel
Open Access | Jul 16, 2014
User-Generated Content and Stock Performance: Does Online Chatter Matter?
Gerard J. Tellis
Gerard J. Tellis
and
Seshadri Tirunillai
Seshadri Tirunillai
Open Access | Jul 16, 2014
Designing Viral Product Features for Broader Reach
Sinan Aral
Sinan Aral
and
Dylan Walker
Dylan Walker
Open Access | Jul 16, 2014
Brand Communication with Branded Smartphone Apps: First Insights on Possibilities and Limits
Steven Bellman
Steven Bellman
,
Shiree Treleaven-Hassard
Shiree Treleaven-Hassard
,
Jennifer A. Robinson
Jennifer A. Robinson
,
Duane Varan
Duane Varan
and
Robert F. Potter
Robert F. Potter
Open Access | Jul 16, 2014
Adding Bricks to Clicks: On the Role of Physical Stores in a World of Online Shopping
Jill Avery
Jill Avery
,
Thomas J. Steenburgh
Thomas J. Steenburgh
,
John Deighton
John Deighton
and
Mary Caravella
Mary Caravella
Open Access | Jul 16, 2014
Buying in Multiple Stores: Shopping Strategies Beyond Price Promotions and Their Effects on Store Competition
Els Gijsbrechts
Els Gijsbrechts
,
Katia Campo
Katia Campo
and
Patricia Nisol
Patricia Nisol
Open Access | Jul 16, 2014
If You Go, I Will Follow … Social Effects on the Decision to Terminate a Service
Irit Nitzan
Irit Nitzan
and
Barak Libai
Barak Libai
Open Access | Jul 16, 2014
Identifying Metrics That Matter: What Are the Real Key Performance Indicators (KPIs) That Drive Consumer Behavior?
Martin R. Lautman
Martin R. Lautman
and
Koen Pauwels
Koen Pauwels
Open Access | Jul 16, 2014
Branded Apps – Worth the Effort?
MIR Editors
MIR Editors
Search
Journal
Volume
Issue
All Volumes and Issues in this Journal
AHEAD OF PRINT
Volume 16 (2024)
Issue 1 (May 2024)
Generative AI – Reshaping the Marketing Landscape
Volume 15 (2023)
Issue 2 (November 2023)
Virtual Consumer Experiences
Issue 1 (May 2023)
Marketing Dashboards – The Next Generation
Volume 14 (2022)
Issue 2 (November 2022)
MarTech and SalesTech
Issue 1 (May 2022)
Conscious Consumption
Volume 13 (2021)
Issue 2 (November 2021)
Brand Activism
Issue 1 (May 2021)
The Dark Sides of Digital Marketing
Volume 12 (2020)
Issue 2 (November 2020)
The Reputation Economy
Issue 1 (May 2020)
Crowd Innovation: Hype or Help
Volume 11 (2019)
Issue 2 (November 2019)
AI and the Machine Age of Marketing
Issue 1 (May 2019)
The Future of Retailing
Volume 10 (2018)
Issue 2 (October 2018)
IoT - Consumers and the Internet of Things
Issue 1 (May 2018)
Brand Risk Matters
Volume 9 (2017)
Issue 2 (November 2017)
The Connected Consumer
Issue 1 (May 2017)
Digital Transformation
Volume 8 (2016)
Issue 2 (November 2016)
Marketing and Data Science
Issue 1 (May 2016)
Responsible Marketing
Volume 7 (2015)
Issue 2 (November 2015)
Marketing Meets Product Design
Issue 1 (May 2015)
Truly Accountable Marketing
Volume 6 (2014)
Issue 2 (November 2014)
Social Brand Engagement
Issue 1 (May 2014)
Emotions in Marketing
Volume 5 (2013)
Issue 2 (November 2013)
Issue 1 (May 2013)
Volume 4 (2012)
Issue 2 (November 2012)
Issue 1 (May 2012)
Volume 3 (2011)
Issue 2 (November 2011)
Issue 1 (May 2011)
Volume 2 (2010)
Issue 2 (November 2010)
Issue 1 (May 2010)
Volume 1 (2009)
Issue 2 (November 2009)
Issue 1 (May 2009)