8 Articles
Open Access | Jul 19, 2014
When More is Less and Less is More: The Psychology of Managing Product Assortments
Open Access | Jul 19, 2014
How Social Network and Opinion Leaders Affect the Adoption of New Products
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Open Access | Jul 19, 2014
When Your Best Customers Become Your Worst Enemies: Does Time Really Heal all Wounds?
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Open Access | Jul 19, 2014
Preference Measurement with Conjoint Analysis. Overview of State-of-the-Art Approaches and Recent Developments
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Open Access | Jul 19, 2014
Common “Wisdom” Put to the Test: Bad News Can be Good News … Sometimes
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Open Access | Jul 19, 2014
Common “Wisdom” Put to the Test: Sex in advertising … only on Mars and not on Venus?
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Open Access | Jul 19, 2014
MIR talks to Stan Sthanunathan, Vice President of Marketing Strategy and Insights, Coca-Cola Company
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