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NIM Marketing Intelligence Review

Volume 13 (2021): Issue 2 (November 2021)

Brand Activism

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9 Articles
Accès libre | 22 oct. 2021
Editorial
Daniel Korschun
Daniel Korschun
  
Accès libre | 22 oct. 2021
Brand Activism Is Here to Stay: Here’s Why
Daniel Korschun
Daniel Korschun
  
Accès libre | 22 oct. 2021
Turning Socio-Political Risk to Your Brand’s Advantage
Susan Fournier
Susan Fournier
, 
Shuba Srinivasan
Shuba Srinivasan
 et 
Patrick Marrinan
Patrick Marrinan
  
Accès libre | 22 oct. 2021
Should Your Brand Pick a Side? How Market Share Determines the Impact of Divisive Corporate Political Stances
Chris Hydock
Chris Hydock
, 
Neeru Paharia
Neeru Paharia
 et 
Sean Blair
Sean Blair
  
Accès libre | 22 oct. 2021
Boycott or Buycott: The Aftermath of Corporate Activism
Nooshin L. Warren
Nooshin L. Warren
  
Accès libre | 22 oct. 2021
Lobbying and the Like: Managing the Regulatory Environment
Kelly Martin
Kelly Martin
, 
Brett Josephson
Brett Josephson
, 
Gautham Vadakkepatt
Gautham Vadakkepatt
 et 
Jean Johnson
Jean Johnson
  
Accès libre | 22 oct. 2021
Tweeter-in-Chief Donald J. Trump: How Social Media Can Be the Downfall of Your Brand
Ron Hill
Ron Hill
, 
Sanal Mazvancheryl
Sanal Mazvancheryl
 et 
Ben Wright
Ben Wright
  
Accès libre | 22 oct. 2021
Purpose Beyond Profit: Things That Matter When Millennials Go Job Hunting
Fabian Buder
Fabian Buder
 et 
Christine Kittinger-Rosanelli
Christine Kittinger-Rosanelli
  
Accès libre | 22 oct. 2021
Cass Bayes Business School: Rebranding Due to Slavery Links

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2628-166X
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Sujets de la revue:
Business and Economics, Political Economics, Public Finance and Fiscal Theory, Business Management, Marketing, Sales, Customer Relations, Management, Organization, Corporate Governance, other
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