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Journals
NIM Marketing Intelligence Review
Volume 13 (2021): Issue 1 (May 2021)
Open Access
NIM Marketing Intelligence Review
Volume 13 (2021): Issue 1 (May 2021)
The Dark Sides of Digital Marketing
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Open Access | May 05, 2021
Editorial
Caroline Wiertz
Caroline Wiertz
Open Access | May 05, 2021
Illuminating the Dark: Exploring the Unintended Consequences of Digital Marketing
Caroline Wiertz
Caroline Wiertz
and
Christine Kittinger-Rosanelli
Christine Kittinger-Rosanelli
Open Access | May 05, 2021
Marketing Automation: Marketing Utopia or Marketing Dystopia?
Klaus Wertenbroch
Klaus Wertenbroch
Open Access | May 05, 2021
Algorithm-Based Advertising: Unintended Effects and the Tricky Business of Mitigating Adverse Outcomes
Anja Lambrecht
Anja Lambrecht
and
Catherine Tucker
Catherine Tucker
Open Access | May 05, 2021
Metrics Gone Wrong: What Managers Can Learn from the 2016 US Presidential Election
Raoul Kübler
Raoul Kübler
and
Koen Pauwels
Koen Pauwels
Open Access | May 05, 2021
Ghosts in the Dark: How to Prepare for Times of Hyper-Privacy
Felipe Thomaz
Felipe Thomaz
Open Access | May 05, 2021
Instead of People Using Technology, Technology Is Using People
Douglas Rushkoff
Douglas Rushkoff
Open Access | May 05, 2021
The Illusion of Free Choice in the Age of Augmented Decisions
Fabian Buder
Fabian Buder
,
Koen Pauwels
Koen Pauwels
and
Kairun Daikoku
Kairun Daikoku
Open Access | May 05, 2021
Young but not Naive: Leaders of Tomorrow Expect Limits to Digital Freedom to Preserve Freedom
Claudia Gaspar
Claudia Gaspar
and
Anja Dieckmann
Anja Dieckmann
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Journal
Volume
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All Volumes and Issues in this Journal
AHEAD OF PRINT
Volume 16 (2024)
Issue 1 (May 2024)
Generative AI – Reshaping the Marketing Landscape
Volume 15 (2023)
Issue 2 (November 2023)
Virtual Consumer Experiences
Issue 1 (May 2023)
Marketing Dashboards – The Next Generation
Volume 14 (2022)
Issue 2 (November 2022)
MarTech and SalesTech
Issue 1 (May 2022)
Conscious Consumption
Volume 13 (2021)
Issue 2 (November 2021)
Brand Activism
Issue 1 (May 2021)
The Dark Sides of Digital Marketing
Volume 12 (2020)
Issue 2 (November 2020)
The Reputation Economy
Issue 1 (May 2020)
Crowd Innovation: Hype or Help
Volume 11 (2019)
Issue 2 (November 2019)
AI and the Machine Age of Marketing
Issue 1 (May 2019)
The Future of Retailing
Volume 10 (2018)
Issue 2 (October 2018)
IoT - Consumers and the Internet of Things
Issue 1 (May 2018)
Brand Risk Matters
Volume 9 (2017)
Issue 2 (November 2017)
The Connected Consumer
Issue 1 (May 2017)
Digital Transformation
Volume 8 (2016)
Issue 2 (November 2016)
Marketing and Data Science
Issue 1 (May 2016)
Responsible Marketing
Volume 7 (2015)
Issue 2 (November 2015)
Marketing Meets Product Design
Issue 1 (May 2015)
Truly Accountable Marketing
Volume 6 (2014)
Issue 2 (November 2014)
Social Brand Engagement
Issue 1 (May 2014)
Emotions in Marketing
Volume 5 (2013)
Issue 2 (November 2013)
Issue 1 (May 2013)
Volume 4 (2012)
Issue 2 (November 2012)
Issue 1 (May 2012)
Volume 3 (2011)
Issue 2 (November 2011)
Issue 1 (May 2011)
Volume 2 (2010)
Issue 2 (November 2010)
Issue 1 (May 2010)
Volume 1 (2009)
Issue 2 (November 2009)
Issue 1 (May 2009)