1. bookVolume 13 (2021): Issue 2 (November 2021)
    Brand Activism
Journal Details
License
Format
Journal
eISSN
2628-166X
First Published
30 May 2019
Publication timeframe
2 times per year
Languages
English
access type Open Access

Tweeter-in-Chief Donald J. Trump: How Social Media Can Be the Downfall of Your Brand

Published Online: 22 Oct 2021
Page range: 44 - 49
Journal Details
License
Format
Journal
eISSN
2628-166X
First Published
30 May 2019
Publication timeframe
2 times per year
Languages
English

Campbell, J (1968): “The Hero with a Thousand Faces”, NJ: Princeton University Press. Search in Google Scholar

Hill, R., Wright, B., and Bennett, A. (2021): “Storytelling and the Hero’s Journey: The Trump Brand and Social Media,” working paper. Search in Google Scholar

https://hbr.org/2020/02/how-do-consumers-feel-when-companies-get-political Search in Google Scholar

https://www.nytimes.com/2021/01/11/business/trump-brand-capitol-mob.html Search in Google Scholar

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