Socially Responsible Consumers – A Trojan Horse of Neoliberalism? Good Intentions – Thoughtless Buying Decisions: Understanding and Breaking Barriers to Ethical Consumption Editorial Sustainable Consumption: More Using, Less Shopping Save Your Wardrobe: Supporting Sustainable and Mindful Clothing Consumption Clicking Our Way to Conscious Consumption Better Product Labels for Better Consumer Choices Vegans and Vaccines: A Tale of Competing Identity Goals No More Plastic Bags: Overcoming Consumer Resistance to Sustainability Regulation