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Boycott or Buycott: The Aftermath of Corporate Activism

Nooshin L. Warren
Nooshin L. Warren
   | Oct 22, 2021
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Published Online: Oct 22, 2021
Page range: 32 - 37
DOI: https://doi.org/10.2478/nimmir-2021-0014
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© 2021 Nooshin L. Warren, published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 International License.

Bhagwat, Y.; Warren, N. L.; Beck, J. T.; & Watson, G. F. (2020): “Corporate Sociopolitical Activism and Firm Value”, Journal of Marketing, Vol. 84(5), 1–21. https://doi.org/10.1177/002224292093700010.1177/0022242920937000 Search in Google Scholar

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