NIM Marketing Intelligence Review
Volume 16 (2024): Issue 1 (May 2024)
Generative AI – Reshaping the Marketing Landscape
9 Articles
Open Access | Apr 25, 2024
Beyond Prompt Engineering: Skills Marketers Need to Deploy Generative AI Successfully
Open Access | Apr 25, 2024
Moving Beyond ChatGPT: Applying Large Language Models in Marketing Contexts
, and
Open Access | Apr 25, 2024
Double Impact: Harnessing Generative and Evaluative AIs for Effective Marketing Decisions
and
Open Access | Apr 25, 2024
Bye-bye Bias: What to Consider When Training Generative AI Models on Subjective Marketing Metrics
, and
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All Volumes and Issues in this Journal
Volume 5 (2013)
Volume 4 (2012)
Volume 3 (2011)
Volume 2 (2010)
Volume 1 (2009)