1. bookVolume 13 (2021): Issue 2 (November 2021)
    Brand Activism
Journal Details
License
Format
Journal
eISSN
2628-166X
First Published
30 May 2019
Publication timeframe
2 times per year
Languages
English
access type Open Access

Should Your Brand Pick a Side? How Market Share Determines the Impact of Divisive Corporate Political Stances

Published Online: 22 Oct 2021
Page range: 26 - 31
Journal Details
License
Format
Journal
eISSN
2628-166X
First Published
30 May 2019
Publication timeframe
2 times per year
Languages
English

Hydock, Chris; Paharia, Neeru; & Weber, T. J. (2019): “The Consumer Response to Corporate Political Advocacy: A Review and Future Directions”, Customer Needs and Solutions, Vol. 6 (3), 76–83. Search in Google Scholar

Weber, T.J.; Hydock, C.; Ding, W.; Gardner, M.; Jacob, P.; Mandel, N.; Sprott, D. E.; & Van Steenburg, E. (2021): “Political Polarization: Challenges, Opportunities, and Hope for Consumer Welfare, Marketers, and Public Policy.” Journal of Public Policy & Marketing, Vol. 40 (2), 184–205. 0743915621991103.10.1177/0743915621991103 Search in Google Scholar

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