- Journal Details
The NIM Marketing Intelligence Review (NIM MIR) is a leading global journal for marketing decision makers. It offers marketing knowledge from well-known academic think tanks all over the world, and focuses on all aspects of marketing intelligence, e.g. new strategies based on academic and empirical market analyses, new models and methods enabling more effective marketing decision making, and state-of-the-art articles on current fields of marketing research. Readers will be informed about important developments in marketing theory, marketing methodology and marketing strategies.
Volumes 1 to 10 were published under the name GfK Marketing Intelligence Review (GFK MIR). The first issue was published in June 2009. The volumes under the old name are available on content.sciendo.com/view/journals/gfkmir/gfkmir-overview.xml.
The NIM MIR delivers relevant insights from academic research, using practical and accessible rather than academic language, supported by professional journalists who "translate" academic papers. We publish papers that contribute new and often fascinating knowledge, for instance about customer behavior, brand or pricing strategies, data analysis or decision making techniques. All papers are intensively reviewed from an academic as well as a practical perspective. Our mission is to present high-quality articles by top authors whose work has appeared in leading academic marketing journals, thereby allowing readers to follow the progress of marketing science.
The NIM MIR is aiming to achieve a high level of acceptance and an excellent reputation among upscale target groups within marketing management, and among marketing instructors looking for interesting applications of the latest marketing concepts and methods. Readers of the NIM MIR have their fingers right on the pulse of marketing science
The NIM Marketing Intelligence Review is published by the Nuremberg Institute for Market Decisions (Nürnberg Institut für Marktentscheidungen e.V., formerly the GfK Verein e.V.), which has long-held academic ties with the University of Nuremberg, Germany.
The NIM has repositioned itself as an interdisciplinary, non-commercial institute for researching market decision. The NIM remains majority shareholder of the Nuremberg based market research company GfK.
The MIR is managed by a team of managers and marketing scholars from universities all over the world (See editorial board).
Each issue has a special topic and is edited by a leading researcher in the respective field. It is published biannually in May and October of each year.
Sciendo archives the contents of this journal in Portico - digital long-term preservation service of scholarly books, journals and collections.
The editorial board is participating in a growing community of Similarity Check System's users in order to ensure that the content published is original and trustworthy. Similarity Check is a medium that allows for comprehensive manuscripts screening, aimed to eliminate plagiarism and provide a high standard and quality peer-review process.
NIM Nuremberg Institute for Market Decisions
Editorial Advisory Board NIM Marketing Intelligence Review
Questrom Professor in Management, Professor of Marketing, Questrom School of Business, Boston University, USA,
Professor of Marketing, King´s College London, England,
Professor of Marketing, University of Erlangen-Nuremberg, Germany,
Professor of Marketing, Director Center of Marketing Excellence, Lee Kong Chian School of Business, Singapore,
Professor of Marketing and Retailing, University of Cologne, Germany,
Professor of Electronic Commerce, Goethe-University, Frankfurt am Main, Germany,
Professor of Marketing, Cass Business School, London, England,
Head of Behavioral Science, NIM Nuremberg Institute for Market Decisions, Germany,
Managing Director and Vice President, NIM Nuremberg Institute for Market Decisions, Germany,
Each issue is edited by a guest editor and renowned researcher on the topic of the issue.
Professor of Marketing, The University of Melbourne, Australia
(Vol. 14 No.1, May 2022)
Professor of Marketing, LeBow College of Business, Drexel University, Philadelphia, USA
drexel.edu/now/experts/Overview/Korschun-Daniel/ (Vol. 13 No.2, November 2021)
Professor of Marketing, Cass Business School, City, University of London, England
www.cass.city.ac.uk/faculties-and-research/experts/caroline-wiertz (Vol. 13 No.1, May 2021)
Professor of Marketing, University of London, England
pure.royalholloway.ac.uk/portal/en/persons/giana-m-eckhardt%28828bedca-f681-4cc3-aae7-df3162cbd608%29.html (Vol. 12 No.2, November 2020)
Kurt Matzler, University of Innsbruck, Austria
www.uibk.ac.at/smt/strategic-management/team/matzler.html.de (Vol. 12 No.1, May 2020)
Christian Hildebrand, University of St. Gallen, Switzerland
www.ifmhsg.ch (Vol. 11 No.2, November 2019)
Werner Reinartz, University of Cologne, Germany
www.reinartz.uni-koeln.de/de/department/ (Vol. 9 No.1, 2017 and Vol. 11 No. 1, 2019)
Volumes 1 to 10 were published under the name “GfK Marketing Intelligence Review” and are accessible on content.sciendo.com/view/journals/gfkmir/gfkmir-overview.xml
Donna Hoffman and Tom Novak, George Washington University, Washington, USA
postsocial.gwu.edu/faculty/ (Vol. 10 No. 2, 2018)
Susan Fournier and Shuba Srinivasan, Questrom School of Business, Boston University, USA
www.bu.edu/questrom/profile/susan-fournier/ (Vol. 10 No.1, 2018)
Andrew Stephen, Said Business School at Oxford University, England
www.sbs.ox.ac.uk/community/people/andrew-stephen (Vol. 9 No.2, 2017)
Srinivas Reddy, Center of Marketing Excellence, Management University Singapore
www.smu.edu.sg (Vol. 9 No.1, 2017)
Bernd Skiera, Goethe-University, Frankfurt am Main, Germany, (Vol. 8 No. 2, 2016)
CB Bhattacharya, European School of Management and Technology in Berlin, Germany (Vol. 8 No. 1, 2016)
Jan Landwehr, Goethe-University, Frankfurt am Main, Germany, (Vol. 7 No. 2, 2015)
Andreas Herrmann, University of St. Gallen, Switzerland, (Vol. 7 No. 2, 2015)
Koen Pauwels, Ozyegin University Istanbul, Turkey (Vol. 7 No. 1, 2015)
Robert V. Kozinets, Schulich School of Business, York University, Canada (Vol. 6 No. 2, 2014)
Andrea Groeppel-Klein, Institute of Consumer and Behavior Research, Germany (Vol. 6 No. 1, 2014)
Herman Diller, University of Erlangen-Nuremberg, Germany (Vol. 1 – 5)
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Each issue focuses on a specific topic of high relevance for the marketing community. The topic of each issue is selected by the Advisory Board of the NIM Marketing Intelligence Review (NIM MIR). A different guest editor is appointed for each issue and is responsible for selecting state of the art research contributions that deal with different and diverse aspects of the issue topic. The guest editors are renowned marketing scholars from all over the world. They are experts in the respective field, have published in top marketing journals and are invited by the NIM to compile the issue.
The NIM MIR features mostly research that was published in top tier marketing journals or was presented at major conferences before. The guest editors select scholars and authors with recognized publications on the focus topics. These researchers are then invited to contribute a managerial version of their research, following the guidelines of the journal. Uninvited submission of articles cannot be considered.
All contributions undergo extensive review by the editorial team and by peers. The review process aims at insuring a managerial focus and the use of everyday rather than academic language.
Open Access License
This journal provides immediate open access to its content under the Creative Commons BY-NC 4.0 license. Authors who publish with this journal retain all copyrights and agree to the terms of the above-mentioned CC BY-NC 4.0 license.
Open Access Statement
The journal is an Open Access journal that allows a free unlimited access to all its contents without any restrictions upon publication to all users.
Authors are not required to pay any article processing charges nor article submission charges.