8 Articles
Open Access | Jul 19, 2014
Does Quality Win? Competing Against an Entrenched Market-Leader in High-Tech Markets
, and
Open Access | Jul 19, 2014
“Call. Mail. Shoot. Listen. Play” But What Functionalities Add Real Value in Convergent Products?
Open Access | Jul 19, 2014
Left Behind Expectations - How to Prevent CRM Implementations from Failing
, and
Open Access | Jul 19, 2014
Proving Marketing Success Pays Off! Marketing Performance Measurement and its Effects on Marketing’s Stature and Firm Success
and
Open Access | Jul 19, 2014
Trying Harder and Doing Worse: How Grocery Shoppers Track in-Store Spending
, and
Open Access | Jul 19, 2014
MIR talks to Vinita Bali, Managing Director and CEO of Britannia Industries
Search
All Volumes and Issues in this Journal
Volume 5 (2013)
Volume 4 (2012)
Volume 3 (2011)
Volume 2 (2010)
Volume 1 (2009)