Open Access

NIM Marketing Intelligence Review

Volume 6 (2014): Issue 2 (November 2014)

Social Brand Engagement

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Open Access | Nov 04, 2014

Editorial

Robert V. Kozinets

Open Access | Nov 04, 2014

Social Brand Engagement: A New Idea

Robert V. Kozinets

Open Access | Nov 04, 2014

The Megaphone Effect in Social Media: How Ordinary Consumers Become Style Leaders

Edward F. McQuarrie

and

Barbara J. Phillips

Open Access | Nov 04, 2014

Between the Suit and the Selfie: Executives’ Lessons on the Social “Micro-Celebrity”

Robert V. Kozinets

and

Stefano Cerone

Open Access | Nov 04, 2014

Lost in Translation: The Social Shaping of Marketing Messaging

and

Open Access | Nov 04, 2014

Beyond Bedlam: How Consumers and Brands Alike Are Playing the Web

John Deighton

and

Leora Kornfeld

Open Access | Nov 04, 2014

Participatory Culture: From Co-Creating Brand Meaning to Changing the World

Henry Jenkins

Open Access | Nov 04, 2014

For Us and by Us: The Charm and Power of Community Brands

Johann Füller

Open Access | Nov 04, 2014

Creating Sustainable Digital Experiences

Robert V. Kozinets

Open Access | Nov 04, 2014

Follow the Connections! Finding the Big Picture of Internet Communications

Axel Maireder

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All Volumes and Issues in this Journal

AHEAD OF PRINT

Volume 16 (2024)

Issue 1 (May 2024)
Generative AI – Reshaping the Marketing Landscape

Volume 15 (2023)

Volume 14 (2022)

Volume 13 (2021)

Volume 12 (2020)

Volume 11 (2019)

Volume 10 (2018)

Volume 9 (2017)

Volume 8 (2016)

Volume 7 (2015)

Volume 6 (2014)

Volume 5 (2013)

Volume 4 (2012)

Volume 3 (2011)

Volume 2 (2010)

Volume 1 (2009)

eISSN:: 2628-166X
Language:: English

Publication timeframe:: 2 times per year
Journal Subjects:: Business and Economics, Political Economics, Public Finance and Fiscal Theory, Business Management, Marketing, Sales, Customer Relations, Management, Organization, Corporate Governance, other

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