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Journals
NIM Marketing Intelligence Review
Volume 3 (2011): Issue 2 (November 2011)
Open Access
NIM Marketing Intelligence Review
Volume 3 (2011): Issue 2 (November 2011)
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8 Articles
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Open Access | Jul 19, 2014
Editorial
Hermann Diller
Hermann Diller
Open Access | Jul 19, 2014
The “Risky” Side of Brand Equity: How Brands Reduce Capital Costs
Lopo Rego
Lopo Rego
,
Matthew T. Billett
Matthew T. Billett
and
Neil A. Morgan
Neil A. Morgan
Open Access | Jul 19, 2014
Preference Markets in New Product Development
Ely Dahan
Ely Dahan
,
Arina Soukhoroukova
Arina Soukhoroukova
and
Martin Spann
Martin Spann
Open Access | Jul 19, 2014
Reducing Assortments without Losing Business: Key Lessons for Retailers and Manufacturers
Laurens Sloot
Laurens Sloot
and
Peter Verhoef
Peter Verhoef
Open Access | Jul 19, 2014
Turning Employees Into Brand Champions: LEADERSHIP STYLE MAKES A DIFFERENCE
Felicitas M. Morhart
Felicitas M. Morhart
,
Walter Herzog
Walter Herzog
and
Torsten Tomczak
Torsten Tomczak
Open Access | Jul 19, 2014
SHOULD TOP MANAGEMENT GET INVOLVED IN MARKET INFORMATION COLLECTION EFFORTS?
Nukhet Harmancioglu
Nukhet Harmancioglu
,
Amir Grinstein
Amir Grinstein
and
Arieh Goldman
Arieh Goldman
Open Access | Jul 19, 2014
Different Channel – Different Price? INVESTIGATING THE PRACTICE OF MULTI-CHANNEL PRICE DIFFERENTIATION
Christine Eckert
Christine Eckert
Open Access | Jul 19, 2014
MIR TALKS TO HUBERTINE UNDERBERG-RUDER, PRESIDENT OF THE BOARD OF DIRECTORS, UNDERBERG AG
Hermann Diller
Hermann Diller
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Volume
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All Volumes and Issues in this Journal
AHEAD OF PRINT
Volume 16 (2024)
Issue 1 (May 2024)
Generative AI – Reshaping the Marketing Landscape
Volume 15 (2023)
Issue 2 (November 2023)
Virtual Consumer Experiences
Issue 1 (May 2023)
Marketing Dashboards – The Next Generation
Volume 14 (2022)
Issue 2 (November 2022)
MarTech and SalesTech
Issue 1 (May 2022)
Conscious Consumption
Volume 13 (2021)
Issue 2 (November 2021)
Brand Activism
Issue 1 (May 2021)
The Dark Sides of Digital Marketing
Volume 12 (2020)
Issue 2 (November 2020)
The Reputation Economy
Issue 1 (May 2020)
Crowd Innovation: Hype or Help
Volume 11 (2019)
Issue 2 (November 2019)
AI and the Machine Age of Marketing
Issue 1 (May 2019)
The Future of Retailing
Volume 10 (2018)
Issue 2 (October 2018)
IoT - Consumers and the Internet of Things
Issue 1 (May 2018)
Brand Risk Matters
Volume 9 (2017)
Issue 2 (November 2017)
The Connected Consumer
Issue 1 (May 2017)
Digital Transformation
Volume 8 (2016)
Issue 2 (November 2016)
Marketing and Data Science
Issue 1 (May 2016)
Responsible Marketing
Volume 7 (2015)
Issue 2 (November 2015)
Marketing Meets Product Design
Issue 1 (May 2015)
Truly Accountable Marketing
Volume 6 (2014)
Issue 2 (November 2014)
Social Brand Engagement
Issue 1 (May 2014)
Emotions in Marketing
Volume 5 (2013)
Issue 2 (November 2013)
Issue 1 (May 2013)
Volume 4 (2012)
Issue 2 (November 2012)
Issue 1 (May 2012)
Volume 3 (2011)
Issue 2 (November 2011)
Issue 1 (May 2011)
Volume 2 (2010)
Issue 2 (November 2010)
Issue 1 (May 2010)
Volume 1 (2009)
Issue 2 (November 2009)
Issue 1 (May 2009)