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Management & Marketing

Volume 19 (2024): Issue 3 (September 2024)

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9 Articles
Open Access | Oct 24, 2024
Revolutionizing marketing strategies: analyzing guerrilla marketing, brand image, and brand awareness impact on Gen Y purchasing decisions
Bilal Khalid

Bilal Khalid

KMITL Business School, King Mongkut’s Institute of Technology LadkrabangBangkok, Thailand
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Khalid, Bilal
  
Open Access | Oct 24, 2024
Analysis of workplace well-being of Slovakian employees during a crisis
Péter Karácsony

Péter Karácsony

Óbuda UniversityBudapest, Hungary
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Karácsony, Péter
, 
Angelika Czókolyová

Angelika Czókolyová

J. Selye UniversityKomárno, Slovakia
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Czókolyová, Angelika
, 
Ladislav Mura

Ladislav Mura

University of EconomicsBratislava, Slovakia
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Mura, Ladislav
 and 
Justas Streimikis

Justas Streimikis

Lithuanian Centre for Social Sciences, Institute of Economics and Rural Development, Lithuania, University of Economics and Human Science in WarsawPoland
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Streimikis, Justas
  
Open Access | Oct 24, 2024
Sports event quality and athlete’s behavioural intentions at the World Wrestling Championship
Radenko M. Matić

Radenko M. Matić

Faculty of Sport and Physical Education, University of Novi SadNovi Sad, Serbia
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Matić, Radenko M.
, 
Nikola Todorović

Nikola Todorović

Faculty of Sport and Physical Education, University of Novi SadNovi Sad, Serbia
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Todorović, Nikola
, 
Ivana M. Milovanović

Ivana M. Milovanović

Faculty of Sport and Physical Education, University of Novi SadNovi Sad, Serbia
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Milovanović, Ivana M.
, 
Valdemar Štajer

Valdemar Štajer

Faculty of Sport and Physical Education, University of Novi SadNovi Sad, Serbia
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Štajer, Valdemar
, 
Brigita Banjac

Brigita Banjac

Faculty of Sport and Physical Education, University of Novi SadNovi Sad, Serbia
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Banjac, Brigita
, 
Stevo Popović

Stevo Popović

  • Faculty for Sport and Physical Education, University of MontenegroPodgorica, Montenegro
  • Balkan Institute of Science and Innovation, University of MontenegroPodgorica, Montenegro
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Popović, Stevo
 and 
Marko Manojlović

Marko Manojlović

Faculty of Sport and Physical Education, University of Novi SadNovi Sad, Serbia
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Manojlović, Marko
  
Open Access | Oct 24, 2024
Intelligent systems and consumer neuroscience in the age of computational advertising
Robert Zámečník

Robert Zámečník

Prague University of Economics and BusinessPrague, Czech Republic
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Zámečník, Robert
  
Open Access | Oct 24, 2024
Leveraging ChatGPT for Sustainability: A Framework for SMEs to Align with UN Sustainable Development Goals and tackle sustainable development challenges
Luis Fonseca

Luis Fonseca

ISEP, Polytechnic of Porto, Porto, Portugal, Associate Laboratory for Energy, Transports and Aerospace (LAETA-INEGI)Portugal
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Fonseca, Luis
, 
Eduardo Oliveira

Eduardo Oliveira

Associate Laboratory for Energy, Transports and Aerospace (LAETA-INEGI)Portugal
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Oliveira, Eduardo
, 
Teresa Pereira

Teresa Pereira

ISEP, Polytechnic of Porto, Porto, Portugal; Associate Laboratory for Energy, Transports and Aerospace (LAETA-INEGI)Portugal
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Pereira, Teresa
 and 
José Carlos Sá

José Carlos Sá

ISEP, Polytechnic of Porto, Porto, Portugal; Associate Laboratory for Energy, Transports and Aerospace (LAETA-INEGI)/Portugal
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Sá, José Carlos
  
Open Access | Oct 24, 2024
Evaluation criteria for lifestyle applications – The role of MAUQ factors in satisfaction
Veronika Keller

Veronika Keller

Széchenyi István University Faculty of Economics Department of Corporate Leadership and MarketingHungary
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Keller, Veronika
, 
Ida Ercsey

Ida Ercsey

Széchenyi István University Faculty of EconomicsHungary
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Ercsey, Ida
 and 
Erzsébet Printz-Markó

Erzsébet Printz-Markó

Széchenyi István University Faculty of Economics Department of Tourism and HospitalityHungary
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Printz-Markó, Erzsébet
  
Open Access | Oct 24, 2024
Analysing the impact of the biomass sector on economic growth in Romania using econometric modelling
Cristian Busu

Cristian Busu

Bucharest University of Economic StudiesBucharest, Romania
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Busu, Cristian
, 
Mihail Busu

Mihail Busu

Bucharest University of Economic StudiesBucharest, Romania
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Busu, Mihail
, 
Simona Goia

Simona Goia

Bucharest University of Economic StudiesBucharest, Romania
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Goia, Simona
 and 
Catalina Alexandra Nedelcu

Catalina Alexandra Nedelcu

Bucharest University of Economic StudiesBucharest, Romania
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Nedelcu, Catalina Alexandra
  
Open Access | Oct 24, 2024
Macroeconomic determinants of labour costs in the EU: a comprehensive panel and cluster analysis
Amalia Cristescu

Amalia Cristescu

  • National Scientific Research Institute for Labour and Social ProtectionBucharest, Romania
  • Bucharest University of Economic StudiesBucharest, Romania
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Cristescu, Amalia
, 
Larisa Stănilă

Larisa Stănilă

National Scientific Research Institute for Labour and Social ProtectionBucharest, Romania
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Stănilă, Larisa
, 
Maria Denisa Vasilescu

Maria Denisa Vasilescu

  • National Scientific Research Institute for Labour and Social ProtectionBucharest, Romania
  • Bucharest University of Economic StudiesBucharest, Romania
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Vasilescu, Maria Denisa
 and 
Andreea Monica Munteanu

Andreea Monica Munteanu

National Scientific Research Institute for Labour and Social ProtectionBucharest, Romania
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Munteanu, Andreea Monica
  
Open Access | Oct 24, 2024
Determinants of mobile stock investment application adoption and its impact on intention to recommend the applications in emerging countries: a case study of Indonesia
Jacquelinda Sandra Sembel

Jacquelinda Sandra Sembel

Universitas Pelita HarapanTangerang, Indonesia
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Sembel, Jacquelinda Sandra
, 
Anton Wachidin Widjaja

Anton Wachidin Widjaja

President UniversityCikarang Utara, Indonesia
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Widjaja, Anton Wachidin
 and 
Ferdi Antonio

Ferdi Antonio

Universitas Pelita HarapanTangerang, Indonesia
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Antonio, Ferdi
  

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Language:
English
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4 times per year
Journal Subjects:
Business and Economics, Business Management, Marketing, Sales, Customer Relations, Management, Organization, Corporate Governance, Business Development, Change Management, Cooperation, Entrepreneurship
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