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Management & Marketing

Volume 16 (2021): Issue 1 (March 2021)

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5 Articles
Open Access | Apr 18, 2021
An agent-based simulation for a trade-off between frequency and depth in retail price promotion strategy
Adji Candra Kurniawan

Adji Candra Kurniawan

Department of Logistic Engineering, Universitas PertaminaIndonesia
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Kurniawan, Adji Candra
 and 
Niniet I. Arvitrida

Niniet I. Arvitrida

Department of Industrial Engineering, Institut Teknologi Sepuluh Nopember (ITS)Surabaya, Indonesia
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Arvitrida, Niniet I.
  
Open Access | Apr 18, 2021
The impact of educated migrants and R&D expenditures on innovation
Elena-Alexandra Sinoi

Elena-Alexandra Sinoi

West University of TimisoaraTimisoara, Romania
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Sinoi, Elena-Alexandra
  
Open Access | Apr 18, 2021
Antecedents of Sustainable SMEs in the Social Media Space: A Partial Least Square-Structural Equation Modeling (PLS-SEM) Approach
John Amoah

John Amoah

Faculty of Management and Economics, Tomas Bata University in Zlin
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Amoah, John
, 
Jaroslav Belás

Jaroslav Belás

Faculty of Management and Economics, Tomas Bata University in Zlin
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Belás, Jaroslav
, 
Khurram Ajaz Khan

Khurram Ajaz Khan

Faculty of Management and Economics, Tomas Bata University in Zlin
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Khan, Khurram Ajaz
 and 
Zdenko Metzker

Zdenko Metzker

Faculty of Management and Economics, Tomas Bata University in Zlin
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Metzker, Zdenko
  
Open Access | Apr 18, 2021
Towards an economic recovery after the COVID-19 pandemic: empirical study on electronic commerce adoption of small and medium enterprises in Vietnam
Thuy Dam Luong Hoang

Thuy Dam Luong Hoang

University of Economics and Business, Vietnam National UniversityHanoi,
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Hoang, Thuy Dam Luong
, 
Huy Khanh Nguyen

Huy Khanh Nguyen

University of Economics and Business, Vietnam National UniversityHanoi,
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Nguyen, Huy Khanh
 and 
Ha Thu Nguyen

Ha Thu Nguyen

University of Economics and Business, Vietnam National UniversityHanoi,
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Nguyen, Ha Thu
  
Open Access | Apr 18, 2021
Destination quality, experience involvement And memorable tourism experience: is it relevant for rural tourism?
Kristian Suhartadi Widi Nugraha

Kristian Suhartadi Widi Nugraha

University of Jember, Faculty of Economics and Business, Department of ManagementIndonesia
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Nugraha, Kristian Suhartadi Widi
, 
Ika Barokah Suryaningsih

Ika Barokah Suryaningsih

University of Jember, Faculty of Economics and Business, Department of ManagementIndonesia
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Suryaningsih, Ika Barokah
 and 
Ira Dwi Cahyanti

Ira Dwi Cahyanti

Alumni of the University of Jember, Faculty of Economics and Business, Department of ManagementIndonesia
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Cahyanti, Ira Dwi
  

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Language:
English
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4 times per year
Journal Subjects:
Business and Economics, Business Management, Management, Organization, Corporate Governance, Marketing, Sales, Customer Relations, Business Development, Change Management, Cooperation, Entrepreneurship
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