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Management & Marketing

Volume 17 (2022): Issue 4 (December 2022)

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7 Articles
Open Access | Feb 07, 2023
Brand as a leader or a servant? The effect of anthropomorphized brand roles and goal types on consumer responses
Dipankar Rai

Dipankar Rai

Le Moyne CollegeNew York, USA
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Rai, Dipankar
, 
Chien-Wei Wilson Lin

Chien-Wei Wilson Lin

The State University of New York at OneontaNew York, USA
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Lin, Chien-Wei Wilson
, 
Napatsorn Jiraporn

Napatsorn Jiraporn

The State University of New York at OswegoNew York, USA
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Jiraporn, Napatsorn
 and 
Panitharn Juntongjin

Panitharn Juntongjin

Chulalongkorn UniversityBangkok, Thailand
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Juntongjin, Panitharn
  
Open Access | Feb 07, 2023
Community based social marketing for greenhouse gas emission reduction in households
Dalia Streimikiene

Dalia Streimikiene

Vytautas Magnus UniversityKaunas district, Lithuania
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Streimikiene, Dalia
  
Open Access | Feb 07, 2023
How to sell without words: What science knows about nonverbal behavior in personal sales and service
Nico Thümler

Nico Thümler

Prague University of Economics and Business, FOM University of Applied SciencesPrague,
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Thümler, Nico
  
Open Access | Feb 07, 2023
Barriers to digital payment adoption: micro, small and medium enterprises
Anna Widayani

Anna Widayani

Akademi Komunitas Negeri Putra Sang Fajar BlitarBlitar, Indonesia
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Widayani, Anna
, 
Nilawati Fiernaningsih

Nilawati Fiernaningsih

Politeknik Negeri MalangMalang, Indonesia
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Fiernaningsih, Nilawati
 and 
Pudji Herijanto

Pudji Herijanto

Politeknik Negeri MalangMalang, Indonesia
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Herijanto, Pudji
  
Open Access | Feb 07, 2023
Are small and medium enterprises beneficial from the adoption of green market orientation under the intensity of market competition? A strategic alignment perspective
Quang-Huy Ngo

Quang-Huy Ngo

FPT UniversityCan Tho city, Vietnam
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Ngo, Quang-Huy
  
Open Access | Feb 07, 2023
Can people’s brainhex type be changed with serious games? Evidence from the banking industry
Florin Grosu

Florin Grosu

Bucharest University of Economic StudiesBucharest, Romania
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Grosu, Florin
  
Open Access | Feb 07, 2023
Emotions, skills and intra-entrepreneurship: mapping the field and future research opportunities
Daniel Ordiñana-Bellver

Daniel Ordiñana-Bellver

Catholic University of ValenciaValencia, Spain
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Ordiñana-Bellver, Daniel
, 
Carlos Pérez-Campos

Carlos Pérez-Campos

Catholic University of ValenciaValencia, Spain
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Pérez-Campos, Carlos
, 
María Huertas González-Serrano

María Huertas González-Serrano

University of ValenciaValencia, Spain
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González-Serrano, María Huertas
 and 
Irena Valantine

Irena Valantine

Lithuanian Sports UniversityKaunas, Lithuania
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Valantine, Irena
  

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Language:
English
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4 times per year
Journal Subjects:
Business and Economics, Business Management, Marketing, Sales, Customer Relations, Management, Organization, Corporate Governance, Business Development, Change Management, Cooperation, Entrepreneurship
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