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Management & Marketing
Volume 17 (2022): Issue 4 (December 2022)
Open Access
Management & Marketing
Volume 17 (2022): Issue 4 (December 2022)
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7 Articles
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Open Access | Feb 07, 2023
Brand as a leader or a servant? The effect of anthropomorphized brand roles and goal types on consumer responses
Dipankar Rai
Dipankar Rai
,
Chien-Wei Wilson Lin
Chien-Wei Wilson Lin
,
Napatsorn Jiraporn
Napatsorn Jiraporn
and
Panitharn Juntongjin
Panitharn Juntongjin
Open Access | Feb 07, 2023
Community based social marketing for greenhouse gas emission reduction in households
Dalia Streimikiene
Dalia Streimikiene
Open Access | Feb 07, 2023
How to sell without words: What science knows about nonverbal behavior in personal sales and service
Nico Thümler
Nico Thümler
Open Access | Feb 07, 2023
Barriers to digital payment adoption: micro, small and medium enterprises
Anna Widayani
Anna Widayani
,
Nilawati Fiernaningsih
Nilawati Fiernaningsih
and
Pudji Herijanto
Pudji Herijanto
Open Access | Feb 07, 2023
Are small and medium enterprises beneficial from the adoption of green market orientation under the intensity of market competition? A strategic alignment perspective
Quang-Huy Ngo
Quang-Huy Ngo
Open Access | Feb 07, 2023
Can people’s brainhex type be changed with serious games? Evidence from the banking industry
Florin Grosu
Florin Grosu
Open Access | Feb 07, 2023
Emotions, skills and intra-entrepreneurship: mapping the field and future research opportunities
Daniel Ordiñana-Bellver
Daniel Ordiñana-Bellver
,
Carlos Pérez-Campos
Carlos Pérez-Campos
,
María Huertas González-Serrano
María Huertas González-Serrano
and
Irena Valantine
Irena Valantine
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Volume 19 (2024)
Issue 1 (March 2024)
Volume 18 (2023)
Issue 4 (December 2023)
Issue 3 (September 2023)
Issue 2 (June 2023)
Issue s1 (December 2023)
Issue 1 (March 2023)
Volume 17 (2022)
Issue 4 (December 2022)
Issue s1 (October 2022)
Issue 3 (September 2022)
Issue 2 (June 2022)
Issue 1 (March 2022)
Volume 16 (2021)
Issue 4 (December 2021)
Issue 3 (September 2021)
Issue 2 (June 2021)
Issue 1 (March 2021)
Volume 15 (2020)
Issue 4 (December 2020)
Issue 3 (September 2020)
Issue s1 (October 2020)
Issue 2 (June 2020)
Issue 1 (March 2020)
Volume 14 (2019)
Issue 4 (December 2019)
Issue 3 (September 2019)
Issue 2 (June 2019)
Issue 1 (March 2019)
Volume 13 (2018)
Issue 4 (December 2018)
Issue 3 (September 2018)
Issue 2 (June 2018)
Issue 1 (March 2018)
Volume 12 (2017)
Issue 4 (December 2017)
Issue 3 (September 2017)
Issue 2 (June 2017)
Issue 1 (March 2017)
Volume 11 (2016)
Issue 4 (December 2016)
Issue 3 (September 2016)
Issue 2 (July 2016)
Issue 1 (April 2016)
Volume 10 (2015)
Issue 4 (December 2015)
Issue 2 (September 2015)
Issue 1 (June 2015)