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Management & Marketing

Volume 17 (2022): Issue 1 (March 2022)

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5 Articles
Open Access | Apr 10, 2022
The influence of brand experience on brand equity: the mediating role of brand love in a retail fashion brand
Pedro Ferreira

Pedro Ferreira

University Portucalense and REMITPorto, Portugal
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Ferreira, Pedro
, 
Sílvia Faria

Sílvia Faria

University Portucalense and REMITPorto, Portugal
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Faria, Sílvia
 and 
Carla Gabriel

Carla Gabriel

Instituto Superior Miguel TorgaCoimbra, Portugal
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Gabriel, Carla
  
Open Access | Apr 10, 2022
Applying the fuzzy analytical hierarchy process for classifying and prioritizing healthcare quality attributes
Ruxandra Dinulescu

Ruxandra Dinulescu

Bucharest University of Economic StudiesBucharest, Romania
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Dinulescu, Ruxandra
 and 
Cosmin Dobrin

Cosmin Dobrin

Bucharest University of Economic StudiesBucharest, Romania
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Dobrin, Cosmin
  
Open Access | Apr 10, 2022
Market orientation and corporate performance in the health industry
Bence Kovács

Bence Kovács

Károly Ihrig Doctoral School of Management and BusinessDebrecen, Hungary
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Kovács, Bence
 and 
Zoltán Szakály

Zoltán Szakály

University of Debrecen, Institute of Marketing and CommerceDebrecen, Hungary
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Szakály, Zoltán
  
Open Access | Apr 10, 2022
Employer brand: key values influencing the intention to join a company
Natalia Samoliuk

Natalia Samoliuk

National University of Water and Environmental EngineeringRivne, Ukraine
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Samoliuk, Natalia
, 
Yuriy Bilan

Yuriy Bilan

Alexander Dubcek University of Trencin, Sumy State UniversityTrencin,
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Bilan, Yuriy
, 
Halyna Mishchuk

Halyna Mishchuk

National University of Water and Environmental EngineeringRivne, Ukraine
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Mishchuk, Halyna
 and 
Viktoriia Mishchuk

Viktoriia Mishchuk

National University of Water and Environmental EngineeringRivne, Ukraine
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Mishchuk, Viktoriia
  
Open Access | Apr 10, 2022
The differences in the impact of entrepreneurship education on entrepreneurial knowledge: a cross-country analysis
Khanh Hung Doan

Khanh Hung Doan

Bucharest University of Economic StudiesBucharest, Romania
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Doan, Khanh Hung
  

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Language:
English
Publication timeframe:
4 times per year
Journal Subjects:
Business and Economics, Business Management, Marketing, Sales, Customer Relations, Management, Organization, Corporate Governance, Business Development, Change Management, Cooperation, Entrepreneurship
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