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Management & Marketing

Volume 19 (2024): Issue 4 (December 2024)

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7 Articles
Open Access | Jan 11, 2025
Scenario based merger & acquisition forecasting
Kainat Khowaja

Kainat Khowaja

Humboldt-Universität zu BerlinBerlin, Germany
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Khowaja, Kainat
, 
Danial Saef

Danial Saef

Humboldt-Universität zu BerlinBerlin, Germany
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Saef, Danial
, 
Sergej Sizov

Sergej Sizov

Germany
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Sizov, Sergej
 and 
Wolfgang Karl Härdle

Wolfgang Karl Härdle

Humboldt-Universität zu Berlin, BRC Blockchain Research Center, Sim Kee Boon Institute, Singapore Management University, Singapore; NUS, Center of Competitiveness, National Chiao Tung UniversityBerlin,
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Härdle, Wolfgang Karl
  
Open Access | Jan 11, 2025
The potential for sustainable biomass in the Romanian energy sector. Value chain analysis for potential black pellets investments
Cansu Birgen

Cansu Birgen

SINTEF Energy ResearchTrondheim, Norway
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Birgen, Cansu
, 
Marius Matei

Marius Matei

Bucharest University of Economic Studies, National Institute of Economic Research ‘Costin C. Kirițescu’, Romanian AcademyRomania
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Matei, Marius
, 
Sigurd Sannan

Sigurd Sannan

SINTEF Energy ResearchTrondheim, Norway
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Sannan, Sigurd
 and 
Tănase Stamule

Tănase Stamule

Bucharest University of Economic StudiesBucharest, Romania
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Stamule, Tănase
  
Open Access | Jan 11, 2025
The impact of social media marketing efforts on buying intentions within the brewing sector
Ana Lima

Ana Lima

ISCAP, Polytechnique of PortoPorto, Portugal
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Lima, Ana
, 
Marco Cruz

Marco Cruz

ISCAP, Polytechnique of PortoPorto, Portugal
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Cruz, Marco
 and 
Jorge Pacheco

Jorge Pacheco

ISCAP, Polytechnique of PortoPorto, Portugal
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Pacheco, Jorge
  
Open Access | Jan 11, 2025
Unveiling challenges and insights in cloud Enterprise Resource Planning systems adoption: A case study of the Oracle Fusion Cloud ERP
Sînziana-Maria Rîndaşu

Sînziana-Maria Rîndaşu

Bucharest University of Economic StudiesBucharest, Romania
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Rîndaşu, Sînziana-Maria
, 
Liliana Ionescu-Feleagă

Liliana Ionescu-Feleagă

Bucharest University of Economic StudiesBucharest, Romania
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Ionescu-Feleagă, Liliana
, 
Bogdan-Ștefan Ionescu

Bogdan-Ștefan Ionescu

Bucharest University of Economic StudiesBucharest, Romania
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Ionescu, Bogdan-Ștefan
 and 
Alexandra Mihaela Barbu

Alexandra Mihaela Barbu

Bucharest University of Economic StudiesBucharest, Romania
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Barbu, Alexandra Mihaela
  
Open Access | Jan 11, 2025
Channel preferences: Unveiling omnichannel behavior in sports and leisure product purchases
Akos Nagy

Akos Nagy

University of PecsHungary
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Nagy, Akos
, 
Ildiko Kemeny

Ildiko Kemeny

Corvinus University of BudapestHungary
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Kemeny, Ildiko
 and 
Krisztian Szucs

Krisztian Szucs

University of PecsHungary
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Szucs, Krisztian
  
Open Access | Jan 11, 2025
Factors influencing brands’ reputation on social media
Joana Alves

Joana Alves

University Polytechnic of PortoPorto, Portugal
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Alves, Joana
, 
Sara Teixeira

Sara Teixeira

University Polytechnic of PortoPorto, Portugal
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Teixeira, Sara
, 
Zaila Oliveira

Zaila Oliveira

University of Maia, University Polytechnic of Porto, Research unit NECE, University of Beira InteriorPorto,
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Oliveira, Zaila
 and 
Sandrina Teixeira

Sandrina Teixeira

University Polytechnic of PortoPorto, Portugal
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Teixeira, Sandrina
  
Open Access | Jan 11, 2025
Impact of Website Quality and User Satisfaction on Consumer Loyalty in Lithuanian C2C E-Commerce Platforms
Antanas Ūsas

Antanas Ūsas

Lithuanian Sports University, Lithuania Vilnius University, Kaunas FacultyLithuania
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Ūsas, Antanas
, 
Edmundas Jasinskas

Edmundas Jasinskas

Lithuanian Sports University, Lithuania Vilnius UniversityLithuania
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Jasinskas, Edmundas
 and 
Dalia Štreimikienė

Dalia Štreimikienė

Lithuanian Sports UniversityLithuania
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Štreimikienė, Dalia
  

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Language:
English
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4 times per year
Journal Subjects:
Business and Economics, Business Management, Marketing, Sales, Customer Relations, Management, Organization, Corporate Governance, Business Development, Change Management, Cooperation, Entrepreneurship
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