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Management & Marketing

Volume 20 (2025): Issue 2 (June 2025)

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5 Articles
Open Access | Jun 26, 2025
Evolution of public broadcasting: TeleJurnal’s viewership trends and strategic implications for business sustainability
Ramona Săseanu

Ramona Săseanu

Doctoral School of Economic Sciences “Eugeniu Carada”, University of Craiova,Craiova, Romania
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Săseanu, Ramona
, 
Ruxandra Stanomir

Ruxandra Stanomir

Department of Business Administration in Foreign Languages, Bucharest University of Economic Studies,Bucharest, Romania
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Stanomir, Ruxandra
 and 
Andreea-Alexandra Bădulescu

Andreea-Alexandra Bădulescu

Doctoral School of International Business and Economics, Bucharest University of Economic Studies,Bucharest, Romania
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Bădulescu, Andreea-Alexandra
  
Open Access | Jun 26, 2025
The role of EU cohesion funds in Romanian labour productivity: Insights from machine learning and econometric modelling
Adriana AnaMaria Davidescu

Adriana AnaMaria Davidescu

  • Bucharest University of Economic StudiesBucharest, Romania
  • Department of Education, Vocational Training and Labour Market, National Scientific Research Institute for Labour and Social ProtectionBucharest, Romania
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Davidescu, Adriana AnaMaria
, 
Monica Mihaela Maer Matei

Monica Mihaela Maer Matei

  • Bucharest University of Economic StudiesBucharest, Romania
  • Department of Education, Vocational Training and Labour Market, National Scientific Research Institute for Labour and Social ProtectionBucharest, Romania
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Maer Matei, Monica Mihaela
, 
Marina-Diana Agafiței

Marina-Diana Agafiței

  • Bucharest University of Economic StudiesBucharest, Romania
  • Department of Education, Vocational Training and Labour Market, National Scientific Research Institute for Labour and Social ProtectionBucharest, Romania
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Agafiței, Marina-Diana
 and 
Maria Bianca Bolboașă

Maria Bianca Bolboașă

  • Bucharest University of Economic StudiesBucharest, Romania
  • Department of Education, Vocational Training and Labour Market, National Scientific Research Institute for Labour and Social ProtectionBucharest, Romania
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Bolboașă, Maria Bianca
  
Open Access | Jun 26, 2025
Examining the change in brands’ marketing communication during COVID-19 from crisis communication perspective
Mustafa Murat Cerit

Mustafa Murat Cerit

  • Graduate School, Istanbul Technical UniversityIstanbul, Turkey
  • Faculty of Economics and Administrative Sciences, Turkish-German UniversityIstanbul, Turkey
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Cerit, Mustafa Murat
 and 
Elif Karaosmanoğlu

Elif Karaosmanoğlu

Management Engineering Department, Istanbul Technical UniversityIstanbul, Turkey
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Karaosmanoğlu, Elif
  
Open Access | Jun 26, 2025
On SGX's Voyage to corporate sustainability: Exploring emerging topics in multi-industry corpora
Xinwen Ni

Xinwen Ni

International Research Training Group 1792, School of Business and Economics, Humboldt-Universität zu BerlinBerlin, Germany
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Ni, Xinwen
, 
Min-Bin Lin

Min-Bin Lin

IDA Institute Digital Assets, Bucharest University of Economic StudiesBucharest, Romania
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Lin, Min-Bin
, 
Simon J. D. Schillebeeckx

Simon J. D. Schillebeeckx

Lee Kong Chian School of Business, Singapore, Management UniversitySingapore, Singapore
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Schillebeeckx, Simon J. D.
 and 
Wolfgang Karl Härdle

Wolfgang Karl Härdle

  • Blockchain Research Center, Humboldt-Universität zu BerlinBerlin, Germany
  • Asia Competitiveness Institute, Lee Kuan Yew School of Public Policy, National University of SingaporeSingapore, Singapore
  • Sim Kee Boon Institute for Financial Economics, Singapore Management UniversitySingapore, Singapore
  • Faculty of Mathematics and Physics, Charles UniversityPrague, Czech Republic
  • National Yang Ming Chiao Tung University, Hsinchu, Taiwan; IDA Institute Digital Assets, Bucharest University of Economic StudiesBucharest, Romania
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Härdle, Wolfgang Karl
  
Open Access | Jun 26, 2025
Decoding hotel reviewers: Insights from a decision tree analysis
Miguel Llorens-Marin

Miguel Llorens-Marin

Department of Marketing, Complutense University of MadridMadrid, Spain
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Llorens-Marin, Miguel
, 
Adolfo Hernandez

Adolfo Hernandez

Department of Financial and Actuarial Economics and Statistics, Faculty of Commerce and Tourism, Complutense University of MadridMadrid, Spain
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Hernandez, Adolfo
 and 
Maria Puelles-Gallo

Maria Puelles-Gallo

Department of Marketing, Complutense University of MadridMadrid, Spain
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Puelles-Gallo, Maria
  

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Business and Economics, Business Management, Marketing, Sales, Customer Relations, Management, Organization, Corporate Governance, Business Development, Change Management, Cooperation, Entrepreneurship
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