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Management & Marketing

Volume 11 (2016): Issue 1 (April 2016)

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Open Access | Apr 30, 2016

Brand importance across product categories in the Czech Republic

Tomáš Formánek

Formánek, Tomáš

and

Open Access | Apr 30, 2016

Redesigning the marketing mix for eco-friendly product consumption among non-purchasers in India

Senthil Nathan Chockalingam

Chockalingam, Senthil Nathan

and

Densingh Joshua Isreal

Isreal, Densingh Joshua

Open Access | Apr 30, 2016

Keep calm and carry on: A crisis communication study of Cadbury and McDonalds

and

Amruta Deshpande

Deshpande, Amruta

Open Access | Apr 30, 2016

Social networking in Bangladesh: Boon or curse for academic engagement?

and

Chowdhury Ali Arshad

Ali Arshad, Chowdhury

Open Access | Apr 30, 2016

Regional differences in entrepreneurial perceptions and implications for the Romanian competitiveness policy

Mariana Nicolae

Nicolae, Mariana

,

and

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All Volumes and Issues in this Journal

Volume 20 (2025)

Volume 19 (2024)

Volume 18 (2023)

Volume 17 (2022)

Volume 16 (2021)

Volume 15 (2020)

Volume 14 (2019)

Volume 13 (2018)

Volume 12 (2017)

Volume 11 (2016)

Volume 10 (2015)

Language:: English

Publication timeframe:: 4 times per year
Journal Subjects:: Business and Economics, Business Management, Marketing, Sales, Customer Relations, Management, Organization, Corporate Governance, Business Development, Change Management, Cooperation, Entrepreneurship

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