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Management & Marketing

Volume 12 (2017): Issue 2 (June 2017)

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10 Articles
Open Access | Aug 22, 2017
Moral character effects in endorser perception
  
Open Access | Aug 22, 2017
Intercultural marketing: Culture and its influence on the efficiency of Facebook marketing communication
 and   
Open Access | Aug 22, 2017
Employing nation branding in the Middle East - United Arab Emirates (UAE) and Qatar
  
Open Access | Aug 22, 2017
The impact of nation branding campaigns on country image. Case Study: Romania
  
Open Access | Aug 22, 2017
Validating an instrument for measuring brand equity of CSR driven organizations in Malaysia
 and   
Open Access | Aug 22, 2017
Corporate social entrepreneurship versus social intrapreneurship: same idea, different trajectories ?
 and   
Open Access | Aug 22, 2017
Corporate and supply chain network governance of third party logistics service providers: Effects on buyers’ intention to continue the relationship
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Open Access | Aug 22, 2017
Investigating the impact of environmental attitude on the decision to purchase a green product with the mediating role of environmental concern and care for green products
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Open Access | Aug 22, 2017
Profitability and efficiency evaluation of the financial management of a socio-economic intervention
  
Open Access | Aug 22, 2017
The Common Energy Market of the European Union–Challenges and Perspectives
  

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