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Management & Marketing

Volume 14 (2019): Issue 3 (September 2019)

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6 Articles
Open Access | Oct 24, 2019
Business Models Innovation for Sustainable Urban Mobility in Small and Medium-Sized European Cities
Francesco Bellini

Francesco Bellini

Sapienza University of Rome/Eurokleis srlRome, Italy
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Bellini, Francesco
, 
Iana Dulskaia

Iana Dulskaia

Rome, Italy
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Dulskaia, Iana
, 
Marco Savastano

Marco Savastano

Sapienza University of RomeRome, Italy
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Savastano, Marco
 and 
Fabrizio D’Ascenzo

Fabrizio D’Ascenzo

Sapienza University of RomeRome, Italy
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D’Ascenzo, Fabrizio
  
Open Access | Oct 24, 2019
Brand Love as Mediator of the Brand Experience-Satisfaction-Loyalty Relationship in a Retail Fashion Brand
Pedro Ferreira

Pedro Ferreira

Univ Portucalense, Research on Economics, Management and Information Technologies – REMITPorto, Portugal
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Ferreira, Pedro
, 
Paula Rodrigues

Paula Rodrigues

University Lusíada-NorthPorto, Portugal
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Rodrigues, Paula
 and 
Pedro Rodrigues

Pedro Rodrigues

University Lusíada-NorthPorto, Portugal
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Rodrigues, Pedro
  
Open Access | Oct 24, 2019
Linking CRM capabilities to business performance: a comparison within markets and between products
Simona-Mihaela Trif

Simona-Mihaela Trif

West University of TimișoaraRomania
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Trif, Simona-Mihaela
, 
Cristian Duțu

Cristian Duțu

West University of TimișoaraRomania
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Duțu, Cristian
 and 
Daniela-Liliana Tuleu

Daniela-Liliana Tuleu

Timișoara, Romania
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Tuleu, Daniela-Liliana
  
Open Access | Oct 24, 2019
Scents of celebrities: Endorsers’ impact on buyers’ online perfume purchase
Mehdi Mahdavi

Mehdi Mahdavi

Islamic Azad University of TehranTehran,
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Mahdavi, Mehdi
, 
Belem Barbosa

Belem Barbosa

University of AveiroAveiro, Portugal
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Barbosa, Belem
, 
Zaíla Oliveira

Zaíla Oliveira

Unichristus University Center and Fametro University CenterFortaleza, Brazil
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Oliveira, Zaíla
 and 
Valentina Chkoniya

Valentina Chkoniya

University of AveiroAveiro, Portugal
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Chkoniya, Valentina
  
Open Access | Oct 24, 2019
Dematerialization of banking products and services in the digital era
Shahrazad Hadad

Shahrazad Hadad

The Bucharest University of Economic Studies, The Academy of Romanian ScientistBucharest,
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Hadad, Shahrazad
 and 
Constantin Bratianu

Constantin Bratianu

The Bucharest University of Economic Studies, The Academy of Romanian ScientistBucharest,
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Bratianu, Constantin
  
Open Access | Oct 24, 2019
Possibility of Company Goodwill Valuation: Verification in Slovak and Czech Republic
Ivana Podhorska

Ivana Podhorska

University of Zilina, Department of EconomicsZilina,
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Podhorska, Ivana
, 
Katarina Valaskova

Katarina Valaskova

University of Zilina, Department of EconomicsZilina,
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Valaskova, Katarina
, 
Vojtech Stehel

Vojtech Stehel

The Institute of Technology and Business in Ceske Budejovice, School of Expertness and ValuationCeske Budejovice,
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Stehel, Vojtech
 and 
Tomas Kliestik

Tomas Kliestik

University of Zilina, Department of EconomicsZilina,
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Kliestik, Tomas
  

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English
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Business and Economics, Business Management, Marketing, Sales, Customer Relations, Management, Organization, Corporate Governance, Business Development, Change Management, Cooperation, Entrepreneurship
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