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Management & Marketing

Volume 12 (2017): Issue 3 (September 2017)

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10 Articles
Open Access | Oct 23, 2017
Trademark dilution: comparing the effects of blurring and tarnishment cases over brand equity
Washington Macías

Washington Macías

Escuela Superior Politécnica del Litoral, ESPOL, Facultad de Ciencias Sociales y HumanísticasGuayaquil, Ecuador
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Macías, Washington
 and 
Julio Cerviño

Julio Cerviño

Universidad Carlos III de Madrid, Universidad ESANLima,
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Cerviño, Julio
  
Open Access | Oct 23, 2017
The adverse effects of inferior innovations
Joseph W. Chang

Joseph W. Chang

University of MassachusettsDartmouth, United States of America
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Chang, Joseph W.
 and 
D. Steven White

D. Steven White

University of MassachusettsDartmouth, United States of America
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White, D. Steven
  
Open Access | Oct 23, 2017
Investigating the construct validity of quality measures influencing online shopping in a South African context
Yu-ting Hung-Joubert

Yu-ting Hung-Joubert

University of South AfricaPretoria, South Africa
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Hung-Joubert, Yu-ting
  
Open Access | Oct 23, 2017
The influence of knowledge management “bottleneck” on company’s performance
Steph Subanidja

Steph Subanidja

Perbanas InstituteJakarta, Indonesia
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Subanidja, Steph
 and 
Djumilah Hadiwidjojo

Djumilah Hadiwidjojo

Perbanas InstituteJakarta, Indonesia
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Hadiwidjojo, Djumilah
  
Open Access | Oct 23, 2017
Strategies for developing knowledge economy in Romania
Shahrazad Hadad

Shahrazad Hadad

The Bucharest University of Economic Studies, Academy of Romanian ScientistsBucharest,
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Hadad, Shahrazad
  
Open Access | Oct 23, 2017
Testing music selection automation possibilities for video ads
Oliver Wiesener

Oliver Wiesener

Hochschule der Medien, University of applied sciencesStuttgart, Germany
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Wiesener, Oliver
  
Open Access | Oct 23, 2017
How to succeed in the digital age? Monitor the organizational context, identify risks and opportunities, and manage change effectively
Luis Miguel Fonseca

Luis Miguel Fonseca

ISEP-IPP, Porto School of Engineering, and CIDEMPorto, Portugal
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Fonseca, Luis Miguel
 and 
José Pedro Domingues

José Pedro Domingues

ISEP-IPP, Porto School of EngineeringPorto, Portugal
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Domingues, José Pedro
  
Open Access | Oct 23, 2017
The growth poles and the lagging regions of Romania – a county level approach for 2015 –
Vasile Alecsandru Strat

Vasile Alecsandru Strat

The Bucharest University of Economic StudiesBucharest, Romania
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Strat, Vasile Alecsandru
 and 
Cristian Stefan

Cristian Stefan

Bucharest, Romania
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Stefan, Cristian
  
Open Access | Oct 23, 2017
Organizational Diversity Commitment: A Web-Based Investigation
Anselmo Ferreira Vasconcelos

Anselmo Ferreira Vasconcelos

São Paulo, Brazil
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Vasconcelos, Anselmo Ferreira
  
Open Access | Oct 23, 2017
Knowledge strategies aiming to improve the intellectual capital of universities
Ruxandra Bejinaru

Ruxandra Bejinaru

Academy of Romanian Scientists, The University “Stefan cel Mare” of SuceavaBucharest,
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Bejinaru, Ruxandra
  

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Language:
English
Publication timeframe:
4 times per year
Journal Subjects:
Business and Economics, Business Management, Marketing, Sales, Customer Relations, Management, Organization, Corporate Governance, Business Development, Change Management, Cooperation, Entrepreneurship
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