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Management & Marketing

Volume 12 (2017): Issue 1 (March 2017)

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10 Articles
Open Access | May 09, 2017
A new optimization model for market basket analysis with allocation considerations: A genetic algorithm solution approach
 and   
Open Access | May 09, 2017
A review on green supply chain aspects and practices
, ,  and   
Open Access | May 09, 2017
Comparison of four microfinance markets from the point of view of the effectuation theory, complemented by proposed musketeer principle illustrating forces within village banks
, , ,  and   
Open Access | May 09, 2017
A plea for quality in internship programmes – evidence from the business and administration students’ experience
,  and   
Open Access | May 09, 2017
Effect of call-clubs to institute local network effects in mobile telecommunication and its′ implications on brand loyalty
 and   
Open Access | May 09, 2017
Introducing the religio-centric positional advantage to Indonesian small businesses
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Open Access | May 09, 2017
Sponsorship investments: do they deliver brand awareness for all sponsors?
  
Open Access | May 09, 2017
The Pay-What-You-Want game: What can be learned from the experimental evidence on Dictator and Trust Games?
 and   
Open Access | May 09, 2017
The focus of marketing communication efforts of smes within south Africa
  
Open Access | May 09, 2017
The importance of international experience for Romanian students in establishing career priorities
  

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