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Management & Marketing

Volume 15 (2020): Issue 4 (December 2020)

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7 Articles
Open Access | Dec 31, 2020
Strategic Management in SMEs and Its Significance for Enhancing the Competitiveness in the V4 Countries - A Comparative Analysis
Beata Gavurova

Beata Gavurova

Faculty of Mining, Ecology, Process Control and Geotechnologies, Technical University of Košice
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Gavurova, Beata
, 
Martin Cepel

Martin Cepel

Faculty of Economics and Business, Pan-European University in Bratislava
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Cepel, Martin
, 
Jaroslav Belas

Jaroslav Belas

Faculty of Management and Economics, Tomas Bata University in ZlinZlin,
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Belas, Jaroslav
 and 
Jan Dvorsky

Jan Dvorsky

Faculty of Management and Economics, Tomas Bata University in ZlinZlin,
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Dvorsky, Jan
  
Open Access | Dec 31, 2020
Impact of Selected Socio-Demographic Characteristics on Branded Product Preference in Consumer Markets
Pavol Kral

Pavol Kral

University of Zilina, Faculty of Operation and Economics of Transport and Communications, Department of Economics
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Kral, Pavol
, 
Katarina Janoskova

Katarina Janoskova

University of Zilina, Faculty of Operation and Economics of Transport and Communications, Department of Economics
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Janoskova, Katarina
, 
George Lazaroiu

George Lazaroiu

The Cognitive Labor Institute, Spiru Haret UniversityBucharest,
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Lazaroiu, George
 and 
Petr Suler

Petr Suler

School of Expertness and Valuation, Institute of Technology and Business in České Budějovice
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Suler, Petr
  
Open Access | Dec 31, 2020
Cause-Related Marketing: Do Managers Understand and Use This Tool?
Mafalda M. Miranda

Mafalda M. Miranda

Católica Porto Business School – Universidade Católica PortuguesaPortugal
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Miranda, Mafalda M.
, 
Susana Costa e Silva

Susana Costa e Silva

Católica Porto Business School – Universidade Católica PortuguesaPortugal
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Silva, Susana Costa e
, 
Paulo Duarte

Paulo Duarte

NECE - Research Centre on Business Sciences, Universidade da Beira InteriorPortugal
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Duarte, Paulo
 and 
Daniel Glaser-Segura

Daniel Glaser-Segura

Texas A&M University – San Antonio
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Glaser-Segura, Daniel
  
Open Access | Dec 31, 2020
Innovation Indicators and the Innovation Process - Evidence from the European Innovation Scoreboard
Ioana Alexandra Onea

Ioana Alexandra Onea

Bucharest University of Economic StudiesBucharest, Romania
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Onea, Ioana Alexandra
  
Open Access | Dec 31, 2020
Determinants of Non-Performing Loans for the EEC Region. A Financial Stability Perspective
Luminita Roxana Tatarici

Luminita Roxana Tatarici

Bucharest University of Economic StudiesBucharest, Romania
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Tatarici, Luminita Roxana
, 
Matei Nicolae Kubinschi

Matei Nicolae Kubinschi

Bucharest University of Economic StudiesBucharest, Romania
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Kubinschi, Matei Nicolae
 and 
Dinu Barnea

Dinu Barnea

Bucharest University of Economic StudiesBucharest, Romania
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Barnea, Dinu
  
Open Access | Dec 31, 2020
Pioneering Strategies in Retail Settings: An Empirical Study of Successful Practices
Marco Savastano

Marco Savastano

Sapienza University – Management DepartmentRome, Italy
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Savastano, Marco
 and 
Sorin Anagnoste

Sorin Anagnoste

Bucharest University of Economic StudiesBucharest, Romania
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Anagnoste, Sorin
  
Open Access | Dec 31, 2020
The Impact of Competitive Individual School Sports on the Individual’s Future Participation in Competitive Organisational Situations (Based on Empirical Evidence)
Tímea Juhász

Tímea Juhász

Budapest Business SchoolHungary
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Juhász, Tímea
, 
Botond Kálmán

Botond Kálmán

Eötvös Loránd UniversityHungary
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Kálmán, Botond
 and 
Arnold Tóth

Arnold Tóth

Budapest Business SchoolHungary
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Tóth, Arnold
  

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Language:
English
Publication timeframe:
4 times per year
Journal Subjects:
Business and Economics, Business Management, Marketing, Sales, Customer Relations, Management, Organization, Corporate Governance, Business Development, Change Management, Cooperation, Entrepreneurship
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