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Management & Marketing

Volume 13 (2018): Issue 3 (September 2018)

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9 Articles
Open Access | Oct 29, 2018
Information effect on consumer adoption for a new beef brand in the Vietnamese market: prior knowledge, appealing the brand distinction, differentiation and similarity
Thu Tran

Thu Tran

Academy of FinanceHanoi,
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Tran, Thu
, 
Masahiro Moritaka

Masahiro Moritaka

Kyushu UniversityFukuoka, Japan
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Moritaka, Masahiro
, 
Ran Liu

Ran Liu

Kyushu UniversityFukuoka, Japan
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Liu, Ran
 and 
Susumu Fukuda

Susumu Fukuda

Kyushu UniversityFukuoka, Japan
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Fukuda, Susumu
  
Open Access | Oct 29, 2018
Business impact analysis for business continuity: Evidence from Romanian enterprises on critical functions
Carmen Păunescu

Carmen Păunescu

The Bucharest University of Economic Studies, UNESCO Department for Business AdministrationBucharest, Romania
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Păunescu, Carmen
, 
Mihaela Cornelia Popescu

Mihaela Cornelia Popescu

The Bucharest University of Economic Studies, Doctoral School for Business AdministrationBucharest, Romania
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Popescu, Mihaela Cornelia
 and 
Laura Blid

Laura Blid

The Bucharest University of Economic Studies, Doctoral School for Business AdministrationBucharest, Romania
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Blid, Laura
  
Open Access | Oct 29, 2018
Beyond cost saving. Other factor consideration in online purchases of used electronic goods: a conjoint analysis approach
Michael Adu Kwarteng

Michael Adu Kwarteng

Tomas Bata University in ZlínZlín,
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Kwarteng, Michael Adu
, 
Michal Pilík

Michal Pilík

Tomas Bata University in ZlínZlín,
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Pilík, Michal
 and 
Eva Juřičková

Eva Juřičková

Tomas Bata University in ZlínZlín,
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Juřičková, Eva
  
Open Access | Oct 29, 2018
Mapping higher education for sustainable development in Portugal
Luis Miguel Fonseca

Luis Miguel Fonseca

ISEP – P. Porto, School of Engineering and CIDEM R&DPorto, Portugal
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Fonseca, Luis Miguel
, 
Ana Rita Portela

Ana Rita Portela

University of MinhoBraga, Portugal
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Portela, Ana Rita
, 
Beatriz Duarte

Beatriz Duarte

University of MinhoBraga, Portugal
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Duarte, Beatriz
, 
João Queirós

João Queirós

University of MinhoBraga, Portugal
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Queirós, João
 and 
Luis Paiva

Luis Paiva

University of MinhoBraga, Portugal
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Paiva, Luis
  
Open Access | Oct 29, 2018
Sectoral variations in market orientation and performance among small service firms in Botswana
Olumide Jaiyeoba

Olumide Jaiyeoba

Botho UniversityGaborone, Botswana
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Jaiyeoba, Olumide
, 
Chux Gervase Iwu

Chux Gervase Iwu

Cape Peninsula University of TechnologySouth Africa
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Iwu, Chux Gervase
 and 
Edward Marandu

Edward Marandu

University of BotswanaGaborone, Botswana
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Marandu, Edward
  
Open Access | Oct 29, 2018
The geographic distribution of Knowledge Economy (KE) within the European Union (EU)
Shahrazad Hadad

Shahrazad Hadad

The Bucharest University of Economic Studies, The Academy of Romanian ScientistBucharest,
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Hadad, Shahrazad
  
Open Access | Oct 29, 2018
Factors of communication mix on social media and their role in forming customer experience and brand image
Radovan Bacik

Radovan Bacik

University of PrešovPrešov,
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Bacik, Radovan
, 
Richard Fedorko

Richard Fedorko

University of PrešovPrešov,
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Fedorko, Richard
, 
Ludovit Nastisin

Ludovit Nastisin

University of PrešovPrešov,
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Nastisin, Ludovit
 and 
Beata Gavurova

Beata Gavurova

Technical University of KošiceKošice,
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Gavurova, Beata
  
Open Access | Oct 29, 2018
Assessing students’ entrepreneurial skills needed in the Knowledge Economy
Ruxandra Bejinaru

Ruxandra Bejinaru

Academy of Romanian Scientists, The University “Stefan cel Mare” of SuceavaBucharest,
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Bejinaru, Ruxandra
  
Open Access | Oct 29, 2018
Factors influencing the job search and job selection in students of Generation Y in the Czech Republic in the employer branding context
Jiří Bejtkovský

Jiří Bejtkovský

Tomas Bata University in ZlínZlín,
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Bejtkovský, Jiří
  

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Language:
English
Publication timeframe:
4 times per year
Journal Subjects:
Business and Economics, Business Management, Marketing, Sales, Customer Relations, Management, Organization, Corporate Governance, Business Development, Change Management, Cooperation, Entrepreneurship
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