
9 Artículos
Information effect on consumer adoption for a new beef brand in the Vietnamese market: prior knowledge, appealing the brand distinction, differentiation and similarity
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Business impact analysis for business continuity: Evidence from Romanian enterprises on critical functions
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Beyond cost saving. Other factor consideration in online purchases of used electronic goods: a conjoint analysis approach
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Sectoral variations in market orientation and performance among small service firms in Botswana
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The geographic distribution of Knowledge Economy (KE) within the European Union (EU)
Factors of communication mix on social media and their role in forming customer experience and brand image
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Assessing students’ entrepreneurial skills needed in the Knowledge Economy
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Volumen 20 (2025)