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Management & Marketing

Volumen 13 (2018): Edición 3 (Septiembre 2018)

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9 Artículos
Acceso abierto | 29 oct 2018
Information effect on consumer adoption for a new beef brand in the Vietnamese market: prior knowledge, appealing the brand distinction, differentiation and similarity
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Acceso abierto | 29 oct 2018
Business impact analysis for business continuity: Evidence from Romanian enterprises on critical functions
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Acceso abierto | 29 oct 2018
Beyond cost saving. Other factor consideration in online purchases of used electronic goods: a conjoint analysis approach
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Acceso abierto | 29 oct 2018
Mapping higher education for sustainable development in Portugal
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Acceso abierto | 29 oct 2018
Sectoral variations in market orientation and performance among small service firms in Botswana
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Acceso abierto | 29 oct 2018
The geographic distribution of Knowledge Economy (KE) within the European Union (EU)
  
Acceso abierto | 29 oct 2018
Factors of communication mix on social media and their role in forming customer experience and brand image
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Acceso abierto | 29 oct 2018
Assessing students’ entrepreneurial skills needed in the Knowledge Economy
  

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