
10 Articoli
Intercultural marketing: Culture and its influence on the efficiency of Facebook marketing communication
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Employing nation branding in the Middle East - United Arab Emirates (UAE) and Qatar
The impact of nation branding campaigns on country image. Case Study: Romania
Validating an instrument for measuring brand equity of CSR driven organizations in Malaysia
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Corporate social entrepreneurship versus social intrapreneurship: same idea, different trajectories ?
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Corporate and supply chain network governance of third party logistics service providers: Effects on buyers’ intention to continue the relationship
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Investigating the impact of environmental attitude on the decision to purchase a green product with the mediating role of environmental concern and care for green products
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Profitability and efficiency evaluation of the financial management of a socio-economic intervention
The Common Energy Market of the European Union–Challenges and Perspectives
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Volume 20 (2025)