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Management & Marketing

Édition 12 (2017): Edition 1 (Mars 2017)

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10 Articles
Accès libre | 09 mai 2017
A new optimization model for market basket analysis with allocation considerations: A genetic algorithm solution approach
 et   
Accès libre | 09 mai 2017
A review on green supply chain aspects and practices
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Accès libre | 09 mai 2017
Comparison of four microfinance markets from the point of view of the effectuation theory, complemented by proposed musketeer principle illustrating forces within village banks
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Accès libre | 09 mai 2017
A plea for quality in internship programmes – evidence from the business and administration students’ experience
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Accès libre | 09 mai 2017
Effect of call-clubs to institute local network effects in mobile telecommunication and its′ implications on brand loyalty
 et   
Accès libre | 09 mai 2017
Introducing the religio-centric positional advantage to Indonesian small businesses
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Accès libre | 09 mai 2017
Sponsorship investments: do they deliver brand awareness for all sponsors?
  
Accès libre | 09 mai 2017
The Pay-What-You-Want game: What can be learned from the experimental evidence on Dictator and Trust Games?
 et   
Accès libre | 09 mai 2017
The focus of marketing communication efforts of smes within south Africa
  
Accès libre | 09 mai 2017
The importance of international experience for Romanian students in establishing career priorities
  

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