NIM Marketing Intelligence Review
Volume 16 (2024): Issue 1 (May 2024)
Generative AI – Reshaping the Marketing Landscape
9 Articoli
Accesso libero | 25 apr 2024
Beyond Prompt Engineering: Skills Marketers Need to Deploy Generative AI Successfully
Accesso libero | 25 apr 2024
Moving Beyond ChatGPT: Applying Large Language Models in Marketing Contexts
, e
Accesso libero | 25 apr 2024
Double Impact: Harnessing Generative and Evaluative AIs for Effective Marketing Decisions
e
Accesso libero | 25 apr 2024
Bye-bye Bias: What to Consider When Training Generative AI Models on Subjective Marketing Metrics
, e
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Volume 5 (2013)
Volume 4 (2012)
Volume 3 (2011)
Volume 2 (2010)
Volume 1 (2009)