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NIM Marketing Intelligence Review

Volume 10 (2018): Issue 1 (May 2018)

Brand Risk Matters

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10 Articles
Open Access | Apr 20, 2018
Editorial: Brand Risk
Susan Fournier
Susan Fournier
 and 
Shuba Srinivasan
Shuba Srinivasan
  
Open Access | Apr 20, 2018
Branding and the Risk Management Imperative
Susan Fournier
Susan Fournier
 and 
Shuba Srinivasan
Shuba Srinivasan
  
Open Access | Apr 20, 2018
How Truthiness, Fake News and Post-Fact Endanger Brands and What to Do About It
Pierre Berthon
Pierre Berthon
, 
Emily Treen
Emily Treen
 and 
Leyland Pitt
Leyland Pitt
  
Open Access | Apr 20, 2018
When Brand Familiarity Breeds Risk: The Curse of Negative Knowledge
Chip Walker
Chip Walker
  
Open Access | Apr 20, 2018
Managing the Human in Human Brands
Susan Fournier
Susan Fournier
 and 
Giana Eckhardt
Giana Eckhardt
  
Open Access | Apr 20, 2018
Don’t Get Eaten! Understanding and Handling Cannibalization Risk
Charlotte Mason
Charlotte Mason
 and 
Kaushik Jayaram
Kaushik Jayaram
  
Open Access | Apr 20, 2018
How Consumers’ Styles of Thinking Can Control Brand Dilution
Alokparna Basu Monga
Alokparna Basu Monga
 and 
Liwu Hsu
Liwu Hsu
  
Open Access | Apr 20, 2018
Marketing Spending and Brand Performance Volatility
Marc Fischer
Marc Fischer
, 
Hyun Shin
Hyun Shin
 and 
Dominique M. Hanssens
Dominique M. Hanssens
  
Open Access | Apr 20, 2018
The Frontlines of Brand Risk
Susan Fournier
Susan Fournier
 and 
Shuba Srinivasan
Shuba Srinivasan
  
Open Access | Apr 20, 2018
At-Risk Brand Relationships and Threats to the Bottom Line
Oliver Hupp
Oliver Hupp
, 
David Robbins
David Robbins
 and 
Susan Fournier
Susan Fournier
  

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eISSN:
2628-166X
Language:
English
Publication timeframe:
2 times per year
Journal Subjects:
Business and Economics, Political Economics, Public Finance and Fiscal Theory, Business Management, Marketing, Sales, Customer Relations, Management, Organization, Corporate Governance, other
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