10 Artículos
Acceso abierto | 16 jul 2014
Positive, Negative or Not at All? What Drives Consumers to Post (Accurate) Product Reviews?
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Acceso abierto | 16 jul 2014
User-Generated Content and Stock Performance: Does Online Chatter Matter?
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Acceso abierto | 16 jul 2014
Brand Communication with Branded Smartphone Apps: First Insights on Possibilities and Limits
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Acceso abierto | 16 jul 2014
Adding Bricks to Clicks: On the Role of Physical Stores in a World of Online Shopping
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Acceso abierto | 16 jul 2014
Buying in Multiple Stores: Shopping Strategies Beyond Price Promotions and Their Effects on Store Competition
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Acceso abierto | 16 jul 2014
If You Go, I Will Follow … Social Effects on the Decision to Terminate a Service
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Acceso abierto | 16 jul 2014
Identifying Metrics That Matter: What Are the Real Key Performance Indicators (KPIs) That Drive Consumer Behavior?
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