
8 Artikel
The “Risky” Side of Brand Equity: How Brands Reduce Capital Costs
, und
Reducing Assortments without Losing Business: Key Lessons for Retailers and Manufacturers
und
Turning Employees Into Brand Champions: LEADERSHIP STYLE MAKES A DIFFERENCE
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SHOULD TOP MANAGEMENT GET INVOLVED IN MARKET INFORMATION COLLECTION EFFORTS?
, und
Different Channel – Different Price? INVESTIGATING THE PRACTICE OF MULTI-CHANNEL PRICE DIFFERENTIATION
MIR TALKS TO HUBERTINE UNDERBERG-RUDER, PRESIDENT OF THE BOARD OF DIRECTORS, UNDERBERG AG
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