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NIM Marketing Intelligence Review

Volume 15 (2023): Issue 1 (May 2023)

Marketing Dashboards – The Next Generation

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9 Articoli
Accesso libero | 19 apr 2023
Editorial: Marketing Dashboards - The Next Generation
Dave Reibstein
Dave Reibstein
 e 
Koen Pauwels
Koen Pauwels
  
Accesso libero | 19 apr 2023
The Modern Marketing Dashboard: Back to the Future
Koen Pauwels
Koen Pauwels
 e 
David J. Reibstein
David J. Reibstein
  
Accesso libero | 19 apr 2023
Metrics for Marketing Decisions: Drivers and Implications for Performance
Ofer Mintz
Ofer Mintz
  
Accesso libero | 19 apr 2023
Finding the Right Metrics to Manage Multi-Channel Distribution
Kusum L. Ailawadi
Kusum L. Ailawadi
 e 
Paul W. Farris
Paul W. Farris
  
Accesso libero | 19 apr 2023
The What, Why and How of ESG Dashboards
CB Bhattacharya
CB Bhattacharya
 e 
Mostafa Zaman
Mostafa Zaman
  
Accesso libero | 19 apr 2023
Compensation-Related Metrics and Marketing Myopia
Martin Artz
Martin Artz
 e 
Natalie Mizik
Natalie Mizik
  
Accesso libero | 19 apr 2023
Monitoring Marketing Sources of Brand Reputation Risk
Susan Fournier
Susan Fournier
 e 
Shuba Srinivasan
Shuba Srinivasan
  
Accesso libero | 19 apr 2023
Brand Purpose and Brand Success
Michael Zürn
Michael Zürn
, 
Fabian Buder
Fabian Buder
 e 
Matthias Unfried
Matthias Unfried
  
Accesso libero | 19 apr 2023
Dashboards: From Performance Art to Decision Support
David Reibstein
David Reibstein
, 
Neil Hoyne
Neil Hoyne
 e 
Koen Pauwels
Koen Pauwels
  

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eISSN:
2628-166X
Lingua:
Inglese
Frequenza di pubblicazione:
2 volte all'anno
Argomenti della rivista:
Business and Economics, Political Economics, Public Finance and Fiscal Theory, Business Management, Marketing, Sales, Customer Relations, Management, Organization, Corporate Governance, other
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