1. bookVolume 13 (2021): Issue 1 (May 2021)
    The Dark Sides of Digital Marketing
Journal Details
License
Format
Journal
eISSN
2628-166X
First Published
30 May 2019
Publication timeframe
2 times per year
Languages
English
Open Access

Metrics Gone Wrong: What Managers Can Learn from the 2016 US Presidential Election

Published Online: 05 May 2021
Volume & Issue: Volume 13 (2021) - Issue 1 (May 2021) - The Dark Sides of Digital Marketing
Page range: 30 - 35
Journal Details
License
Format
Journal
eISSN
2628-166X
First Published
30 May 2019
Publication timeframe
2 times per year
Languages
English

Kübler, R. V.; Colicev, A.; & Pauwels, K. H. (2020): “Social Media’s Impact on the Consumer Mindset: When to Use Which Sentiment Extraction Tool”, Journal of Interactive Marketing, Vol. 50, 136-155. Search in Google Scholar

Kübler, R.; Pauwels, K.; & Manke, K. (2020): “How Social Media drove the 2016 US Presidential Election: a longitudinal topic and platform analysis”. https://papers.ssrn.com/sol3/papers.cfm?abstract_id=366184610.2139/ssrn.3661846 Search in Google Scholar

Pauwels, K. (2014): It’s Not the Size of the Data – it’s how You Use it: Smarter Marketing with Analytics and Dashboards. Amacom. Search in Google Scholar

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