Volume 6 (2014): Issue 4-2 (December 2014)
Part II

The aim of this article is to indicate the characteristics, which make family business prominent in the free market. Perceiving these characteristics as values of family business gives them the opportunity to gain competitive advantage and enables multi-generation existence of the company. The process of succession, if conducted in a planned and formalized way, becomes a value itself. The two projects: ‘The guide to succession’ and ‘Value codes’, both in the testing phase, promoting the process of succession in Polish family firms, have set the creating of complex tools enabling the succession in the family business to be effected their target

The essence of this work is a new and rapidly growing trend in the area of marketing science called sustainable marketing. The introduction highlights the changes in the concept of marketing in the past decades, ranging from marketing sales through marketing focused on the needs and expectations of customers, to new marketing orientation called sustainability marketing. The first section of the article presents the evolution of marketing according to P. Kotler classified by the author as Marketing 1.0, 2.0 and 3.0. The second chapter presents the content related to the nature and importance of sustainable marketing, which as a new marketing concept, can be a source of competitive advantage of businesses. This part includes the definitions and concepts of sustainable marketing by different authors. The final part of the article indicates the main areas of sustainable marketing performed in businesses. The work is concluded with remarks

In the article there is presented the connection between the strategy of conflict management and the level of organizational culture in the family business. There was put forward the argument to formalize the family and business relationships by implementing the internal constitution, which helps to manage conflict management effectively. Particularly, it allows to reduce the movement of conflicts between the enterprise and the family by means of the improvement in, among others, the internal communication

Family entrepreneurship aiming at multi-generation, in which there is no clear distinction between the family and the business, and family members exert a significant influence on or directly manage a family business, is managed by means of norms and values, passed from generation to generation. Therefore, it is important, in the present unclear market conditions, to present the research results concerning norms and values in family business management from the point of view of the students of the Faculty of Management of Czestochowa University of Technology.

The purpose of this article is to show how the specifics of family businesses (the „familiness”) affects the company’s organization culture. In other words, the article aim is to identify the specific impact of family businesses on certain cultural traits identified in international studies and in the literature as „culture’s dimensions „.Literature analysis and the results of previous research on family businesses let the authors to specify a list of characteristics that „possession”, in the most comprehensive way, describes the specifics of the family business. Based on the literature review authors decided to select some dimensions - cultural traits that are particularly distinctive and noticeable in family businesses, such as: universalism/particularism and status assigned/achieved according to Trompenaars and Hampden-Turner, power distance and femininity/masculinity according to Hofstede, pro-partnership/pro-transaction according to Gesteland. Combining the specificity of family and selected cultural dimensions authors found that in family businesses predominate particularistic behavior, hierarchies, there is also a high power distance but with the advantage of setting pro-partnership and female characteristics. In family businesses, there is also a predominance of assigned status. Conducted analysis leads authors to the conclusion that family businesses, regardless of their country and its cultural differences in which they operate, have common features, which are expressed in the intensity of specific cultural characteristics. The article is a theoretical analysis and will be the basis for forward empirical research 1 m.

The article focuses on the essence and importance of a sustainable marketing mix in business enterprises. In the first chapter the concept of this work the concept of sustainable product is brought closer. The characteristics of a sustainable product are presented. The further part of the article describes the prices of the products in terms of sustainability. Inter alia, the impact of the use of sustainable corporate policy on the price level of products is indicated. The third chapter addresses the issues of sustainable products distribution including the description of sustainable distribution channels. The final part of the work includes the information on sustainable marketing communication with the use of promotion mix instruments. The paper presents the main objectives of sustainable marketing communication and identifies means of marketing messages. The paper concludes with a summary.

Modern companies operate in an unstable environment. This requires management of the companies to undertake adjusting measures that will enable companies to survive and achieve competitive advantage. Increasing the risk of doing business has prompted the author to undertake empirical studies of the SME sector and to identify the types of risks faced by entrepreneurs. The article presents the results of empirical studies and contains conclusions that may serve as an advice for the SME sector

The article discusses the issue of the importance of organizational culture for business development of family businesses. In connection with the above, there will be presented the essence and types of organizational culture, leading to the entrepreneurial attitudes of all members of family business. The theoretical part of the article is supported by empirical research, carried out in a selected group of family businesses in various industries in Czestochowa