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Volume 6 (2014): Issue 4-1 (December 2014)
Part I

Volume 6 (2014): Issue 4-2 (December 2014)
Part II

Volume 6 (2014): Issue 3 (September 2014)

Volume 6 (2014): Issue 2 (June 2014)

Volume 6 (2014): Issue 1 (March 2014)

Volume 5 (2013): Issue 4 (December 2013)

Volume 5 (2013): Issue 3 (September 2013)

Volume 5 (2013): Issue 2 (June 2013)

Volume 5 (2013): Issue 1 (March 2013)

Journal Details
Format
Journal
eISSN
2543-831X
First Published
25 Apr 2014
Publication timeframe
4 times per year
Languages
English

Search

Volume 6 (2014): Issue 1 (March 2014)

Journal Details
Format
Journal
eISSN
2543-831X
First Published
25 Apr 2014
Publication timeframe
4 times per year
Languages
English

Search

7 Articles
access type Open Access

Intercultural Communication and Management Factors and Their Impact to the Process of Global Software Development for Virtual and Non-Virtual Teams

Published Online: 30 May 2014
Page range: 5 - 16

Abstract

Abstract

This position paper presents the factors involved in the successful software development and what is the impact of some methodologies like Agile in this process. Global software development projects may be a total success or an anticipated disaster for simple reasons that usually have nothing to do with the technology involved, with the time differences, or the product being built, but because of subtle intercultural factors. How do the language, the race, the gender, the religion, and the location affects the software development process from analysis and design to implementation, testing and maintenance? Do all these factors impact in the same way if we are working with a local team, and offshore development team or even a global virtual team? Is any specific software development methodology better suited for your particular case? How could you decide what’s the better approach? What will be the results and what our goals? The issues at stake are not superficial matters of the ways how people dress, or how clear do they speak in our local language, or what they like to eat, or their small daily behaviors, but are based in the fundamental differences in the systems of values that govern our lives. So institutions, corporations and global companies have to raise the level of awareness of their employees worldwide on the cultural differences, through various programs for intercultural or diversity training. But this poor model of cultural awareness is not enough to overcome some of the obstacles that intercultural differences bring to the table. So this paper will list and describe this important intercultural factors that directly impact in the software development process and how certain software development methodologies could be used in order to have a more systematic look or set of guidelines that would allow the team managers to evaluate and to decide how theuse of each one of these software development methodologies for local teams, non local teams and virtual teams will affect positively or negatively the outcomes of software development practices.

Keywords

  • intercultural communication
  • software development
  • Virtual and Non-Virtual Teams
access type Open Access

Advancing Leadership Pipeline Through the Development of High-Potential Employees

Published Online: 30 May 2014
Page range: 17 - 25

Abstract

Abstract

Per latest research of Corporate Executive Board - Corporate Leadership Council organization (CLC) in HiPo Program Operations and Outcomes Survey, highpotential employees are defined as twice as valuable to an organization and three times more likely to succeed as future leaders. However, the number of high potentials has declined 48% over last 5-10 years. Talent management (TM) represents organization’s effort to attract, develop and retain skilled and valuable employees. Its goal is to make sure that organization has all capabilities and commitment needed for current and future organization success. An organization’s talent pool, specifically management talent, is often referred to as leadership pipeline. Leadership pipeline is managed with a help of various systems, processes and organization structure. The pipeline changes as the organization needs change and is influenced by many inside and outside influencers. The goal overall is to make sure that organization can identify who “is ready now” and who is “on track” for larger leaderships roles. Managing this identification and making sure talent pool is aligned with organization needs is in today’s economy the greatest challenge for talent management. Employees within the leadership pipe - mangers and leaders need to be managed with strategy that measures employees’ performance and ability along with aspiration and engagement. TM needs to ensure that the criteria used to identify pipeline members are consistently applied across the workforce and clearly communicated with them about their status and associated responsibilities, as they are the pool of future organizational leaders. Talent management strategy for high potentials often fails as organizations select the wrong criteria to identify leadership pipeline members. Confusing performance with potential, lack of due diligence, vague criteria and questionable accuracy are among many challenges that are present while building organization talent pool.

Keywords

  • Leadership pipeline
  • Talent management
access type Open Access

Applying the Communication Perspective for Global Compliance Training

Published Online: 30 May 2014
Page range: 27 - 45

Abstract

Abstract

With the advancement of telecommunication technologies and strategic outsourcing, globalized business management has become a necessity to establish and maintain operations in lucrative emerging markets. With the world’s largest market, talent pool and labor force, China has emerged as an inevitable destination for many multinationals. However, China’s unique political system, socio-economical settings and cultural environment poses the great challenges to global businesses. One of the greatest hurdles faced by multinationals is effectively transporting Western business conduct and ethics. Embedding Western ethical compliance into operations based on China’s powerful and highly influential cultural practice - Guanxi Networking - is proving to be the ultimate challenge. To address this intercultural disconnect, this research paper applies the principles of the communication perspective, derived from the theories and practice of the Coordinated Management of Meaning (CMM). Our proposal suggests an ethics compliance training based on a framework of trust and collaboration - a new approach to tackle the dilemma between the Western ethics and the cultural norms driven by guanxi networking. This research based proposal explores the application of the communication perspective in a holistic method.

Keywords

  • anti-corruption
  • communication perspective
  • Coordinated Management of Meaning
  • ethics
  • guanxi networking
access type Open Access

Sustentabilidad y Competitividad de la Industria Hotelera en México

Published Online: 30 May 2014
Page range: 47 - 66

Abstract

Abstract

Sustainability has become a trend that has become dominant in the industry not only for their environmental implications but for its implications in reducing costs and corporate image in a market increasingly diverse and competitive. In the hotel industry as in all other branches of industry have had to adopt policies that tend to minimize these negative impacts that might have on the environment in which they are established, so the problem to raise is to choose which is the most appropriate method and strategies to achieve this goal of sustainability. The aim of this document is to make a review of the different methods that have been adopted in the hotel industry to make it friendlier with the environment and to know the benefits of these practices. Among the findings it was found that these methods range from human resource management, innovation and resource savings to its relationship with the community. In the end there´s a list of what for this author are considered most important elements or steps that may contribute to the construction of a sustainable hotel business

Keywords

  • Sustainability
  • competitiveness
  • hotel industry

Palabras clave

  • Sustentabilidad
  • competitividad
  • hotelería
access type Open Access

The image of Germany in Poland and its impact on development of Poles travelling tourism to Germany

Published Online: 30 May 2014
Page range: 67 - 79

Abstract

Abstract

The country image tends to be a crucial element for supporting national products on foreign markets. This is also a case for tourist products. The Germany brand is one of the most powerful brands across the world. However, it seems, as highlighted in the research hypothesis, that in the case of tourism its impact on the Poles is not as strong as in the case of numerous other economic spheres. The poll research conducted on a selected group of respondents revealed the grounds for the hypothesis stated. Respondents evaluated relatively poorly both the attractiveness of Germany as well as their urge to visit that country compared to other European countries, they also rated poorly the selected highlights of the country. Another barrier related to perceived attractiveness of Germany is a not entirely positive stereotype of German people. The results reveal the need for changes of it, which are possible in the light of better ratings given by persons who previously visited Germany.

Keywords

  • tourism
  • image
  • Germany
  • attractiveness
  • country of origin effect
access type Open Access

Evaluation of performance of local economic activity under an industrial cluster approach

Published Online: 30 May 2014
Page range: 81 - 109

Abstract

Abstract

The purpose of this article is to make a diagnosis of an economic activity identified as relevant in a local economy, in order to verify if it meets the criteria that characterize an industrial cluster. This paper presents the overall results of research which analyzes the case of the candy and chocolate industries from the point of view of industrial clusters. The research is relevant considering that it presents a methodology for measuring the degree of functionality of a productive activity considered as relevant in a local economy under international operation standards, which is not common in studies of countries in Latin America.

The study seeks to answer the following research questions:

- What is an industrial cluster and what are its characteristics ?

- How to identify and evaluate an economic activity under a focus for industrial cluster?

- What are the competitive strengths and opportunities for local economic activity?

- Is it possible to design a strategy to promote the competitiveness of local economic activity?

The paper consists of the following parts:

- An introduction that presents the general problem context of the research subject is

- Theoretical studies and related research methodology.

Results of the investigation

- Proposition of strategic intervention to improve the functionality of the local cluster studied The case study focuses on San Luis Potosí State, México, and it seeks to demonstrate the need to carry out industrial cluster initiatives as a strategy to promote enterprise development and strengthen economic activities in the manufacture of candies and chocolate, identified as relevant in the local context.

Keywords

  • Industrial policy
  • processes and incentives
  • government policy
  • institutions and growth
  • model construction and estimation
access type Open Access

Social networking sites in a customer communication based on author’s own research

Published Online: 30 May 2014
Page range: 111 - 125

Abstract

Abstract

A role of social media in a communication process with a contemporary customer is systematically increasing, which is reflected in a size of marketing budgets allocated to this objective. Hence, people have always shared their opinions, remarks, and feelings, and social networking sites are perfect space for that purpose. Brands, which will understand the social media essence and lead a narration with their customers in a creative way, have an opportunity to last longer in their awareness. However, it is worth to consider what the customers expect and what they are inspired by which makes them active in social networking services.

Keywords

  • social media
  • communication
  • consumers
7 Articles
access type Open Access

Intercultural Communication and Management Factors and Their Impact to the Process of Global Software Development for Virtual and Non-Virtual Teams

Published Online: 30 May 2014
Page range: 5 - 16

Abstract

Abstract

This position paper presents the factors involved in the successful software development and what is the impact of some methodologies like Agile in this process. Global software development projects may be a total success or an anticipated disaster for simple reasons that usually have nothing to do with the technology involved, with the time differences, or the product being built, but because of subtle intercultural factors. How do the language, the race, the gender, the religion, and the location affects the software development process from analysis and design to implementation, testing and maintenance? Do all these factors impact in the same way if we are working with a local team, and offshore development team or even a global virtual team? Is any specific software development methodology better suited for your particular case? How could you decide what’s the better approach? What will be the results and what our goals? The issues at stake are not superficial matters of the ways how people dress, or how clear do they speak in our local language, or what they like to eat, or their small daily behaviors, but are based in the fundamental differences in the systems of values that govern our lives. So institutions, corporations and global companies have to raise the level of awareness of their employees worldwide on the cultural differences, through various programs for intercultural or diversity training. But this poor model of cultural awareness is not enough to overcome some of the obstacles that intercultural differences bring to the table. So this paper will list and describe this important intercultural factors that directly impact in the software development process and how certain software development methodologies could be used in order to have a more systematic look or set of guidelines that would allow the team managers to evaluate and to decide how theuse of each one of these software development methodologies for local teams, non local teams and virtual teams will affect positively or negatively the outcomes of software development practices.

Keywords

  • intercultural communication
  • software development
  • Virtual and Non-Virtual Teams
access type Open Access

Advancing Leadership Pipeline Through the Development of High-Potential Employees

Published Online: 30 May 2014
Page range: 17 - 25

Abstract

Abstract

Per latest research of Corporate Executive Board - Corporate Leadership Council organization (CLC) in HiPo Program Operations and Outcomes Survey, highpotential employees are defined as twice as valuable to an organization and three times more likely to succeed as future leaders. However, the number of high potentials has declined 48% over last 5-10 years. Talent management (TM) represents organization’s effort to attract, develop and retain skilled and valuable employees. Its goal is to make sure that organization has all capabilities and commitment needed for current and future organization success. An organization’s talent pool, specifically management talent, is often referred to as leadership pipeline. Leadership pipeline is managed with a help of various systems, processes and organization structure. The pipeline changes as the organization needs change and is influenced by many inside and outside influencers. The goal overall is to make sure that organization can identify who “is ready now” and who is “on track” for larger leaderships roles. Managing this identification and making sure talent pool is aligned with organization needs is in today’s economy the greatest challenge for talent management. Employees within the leadership pipe - mangers and leaders need to be managed with strategy that measures employees’ performance and ability along with aspiration and engagement. TM needs to ensure that the criteria used to identify pipeline members are consistently applied across the workforce and clearly communicated with them about their status and associated responsibilities, as they are the pool of future organizational leaders. Talent management strategy for high potentials often fails as organizations select the wrong criteria to identify leadership pipeline members. Confusing performance with potential, lack of due diligence, vague criteria and questionable accuracy are among many challenges that are present while building organization talent pool.

Keywords

  • Leadership pipeline
  • Talent management
access type Open Access

Applying the Communication Perspective for Global Compliance Training

Published Online: 30 May 2014
Page range: 27 - 45

Abstract

Abstract

With the advancement of telecommunication technologies and strategic outsourcing, globalized business management has become a necessity to establish and maintain operations in lucrative emerging markets. With the world’s largest market, talent pool and labor force, China has emerged as an inevitable destination for many multinationals. However, China’s unique political system, socio-economical settings and cultural environment poses the great challenges to global businesses. One of the greatest hurdles faced by multinationals is effectively transporting Western business conduct and ethics. Embedding Western ethical compliance into operations based on China’s powerful and highly influential cultural practice - Guanxi Networking - is proving to be the ultimate challenge. To address this intercultural disconnect, this research paper applies the principles of the communication perspective, derived from the theories and practice of the Coordinated Management of Meaning (CMM). Our proposal suggests an ethics compliance training based on a framework of trust and collaboration - a new approach to tackle the dilemma between the Western ethics and the cultural norms driven by guanxi networking. This research based proposal explores the application of the communication perspective in a holistic method.

Keywords

  • anti-corruption
  • communication perspective
  • Coordinated Management of Meaning
  • ethics
  • guanxi networking
access type Open Access

Sustentabilidad y Competitividad de la Industria Hotelera en México

Published Online: 30 May 2014
Page range: 47 - 66

Abstract

Abstract

Sustainability has become a trend that has become dominant in the industry not only for their environmental implications but for its implications in reducing costs and corporate image in a market increasingly diverse and competitive. In the hotel industry as in all other branches of industry have had to adopt policies that tend to minimize these negative impacts that might have on the environment in which they are established, so the problem to raise is to choose which is the most appropriate method and strategies to achieve this goal of sustainability. The aim of this document is to make a review of the different methods that have been adopted in the hotel industry to make it friendlier with the environment and to know the benefits of these practices. Among the findings it was found that these methods range from human resource management, innovation and resource savings to its relationship with the community. In the end there´s a list of what for this author are considered most important elements or steps that may contribute to the construction of a sustainable hotel business

Keywords

  • Sustainability
  • competitiveness
  • hotel industry

Palabras clave

  • Sustentabilidad
  • competitividad
  • hotelería
access type Open Access

The image of Germany in Poland and its impact on development of Poles travelling tourism to Germany

Published Online: 30 May 2014
Page range: 67 - 79

Abstract

Abstract

The country image tends to be a crucial element for supporting national products on foreign markets. This is also a case for tourist products. The Germany brand is one of the most powerful brands across the world. However, it seems, as highlighted in the research hypothesis, that in the case of tourism its impact on the Poles is not as strong as in the case of numerous other economic spheres. The poll research conducted on a selected group of respondents revealed the grounds for the hypothesis stated. Respondents evaluated relatively poorly both the attractiveness of Germany as well as their urge to visit that country compared to other European countries, they also rated poorly the selected highlights of the country. Another barrier related to perceived attractiveness of Germany is a not entirely positive stereotype of German people. The results reveal the need for changes of it, which are possible in the light of better ratings given by persons who previously visited Germany.

Keywords

  • tourism
  • image
  • Germany
  • attractiveness
  • country of origin effect
access type Open Access

Evaluation of performance of local economic activity under an industrial cluster approach

Published Online: 30 May 2014
Page range: 81 - 109

Abstract

Abstract

The purpose of this article is to make a diagnosis of an economic activity identified as relevant in a local economy, in order to verify if it meets the criteria that characterize an industrial cluster. This paper presents the overall results of research which analyzes the case of the candy and chocolate industries from the point of view of industrial clusters. The research is relevant considering that it presents a methodology for measuring the degree of functionality of a productive activity considered as relevant in a local economy under international operation standards, which is not common in studies of countries in Latin America.

The study seeks to answer the following research questions:

- What is an industrial cluster and what are its characteristics ?

- How to identify and evaluate an economic activity under a focus for industrial cluster?

- What are the competitive strengths and opportunities for local economic activity?

- Is it possible to design a strategy to promote the competitiveness of local economic activity?

The paper consists of the following parts:

- An introduction that presents the general problem context of the research subject is

- Theoretical studies and related research methodology.

Results of the investigation

- Proposition of strategic intervention to improve the functionality of the local cluster studied The case study focuses on San Luis Potosí State, México, and it seeks to demonstrate the need to carry out industrial cluster initiatives as a strategy to promote enterprise development and strengthen economic activities in the manufacture of candies and chocolate, identified as relevant in the local context.

Keywords

  • Industrial policy
  • processes and incentives
  • government policy
  • institutions and growth
  • model construction and estimation
access type Open Access

Social networking sites in a customer communication based on author’s own research

Published Online: 30 May 2014
Page range: 111 - 125

Abstract

Abstract

A role of social media in a communication process with a contemporary customer is systematically increasing, which is reflected in a size of marketing budgets allocated to this objective. Hence, people have always shared their opinions, remarks, and feelings, and social networking sites are perfect space for that purpose. Brands, which will understand the social media essence and lead a narration with their customers in a creative way, have an opportunity to last longer in their awareness. However, it is worth to consider what the customers expect and what they are inspired by which makes them active in social networking services.

Keywords

  • social media
  • communication
  • consumers

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