- Détails du magazine
- Format
- Magazine
- eISSN
- 2628-166X
- Première publication
- 30 May 2019
- Période de publication
- 2 fois par an
- Langues
- Anglais
Chercher
Résumé
Accès libre
Challenges of Marketing Automation: Linking MarTech & SalesTech
Pages: 11 - 17
Résumé
Mots clés
- MarTech
- SalesTech
- Marketing Automation
- EiPaaS
- Artificial Intelligence (AI)
- Data Quality
- Privacy
Accès libre
Hybrid Marketing Is Here to Stay: Preparing the Marketing Operation Environment
Pages: 19 - 23
Résumé
Mots clés
- Hybrid Work
- Hybrid Marketing
- Collaboration
- Marketing Operation
- MarTech
Accès libre
Consumer Experiences with Marketing Technology: Solving the Tensions Between Benefits and Costs
Pages: 25 - 29
Résumé
Mots clés
- Artificial Intelligence (AI)
- Marketing Technology
- Data Capture
- Data Classification
- Surveillance
- Algorithmic Biases
Accès libre
Building a Revenue Engine – Scaling Up Sales Automation
Pages: 31 - 35
Résumé
Mots clés
- Sales Automation
- Use Case Centricity
- Scaling Digitalization
Accès libre
The Robot and I: The Rise of Hybrid ServiceTeams
Pages: 37 - 41
Résumé
Mots clés
- AI
- Robotic Process Automation (RPA)
- Service Automation
- Service Robots
- Hybrid ServiceTeams
Résumé
Mots clés
- Metaverse
- Virtual Reality
- Virtual Worlds
- Social Behavior
Accès libre
The Next Frontier in Intelligent Augmentation: Human-Machine Collaboration in Strategic Marketing Decision-Making
Pages: 49 - 53
Résumé
Mots clés
- Human-Machine Collaboration
- Artificial Intelligence (AI)
- Decision-Making
- Marketing Strategy
- Smart Machines