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NIM Marketing Intelligence Review

Volume 7 (2015): Issue 2 (November 2015)

Marketing Meets Product Design

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10 Articles
Accès libre | 05 nov. 2015
Editorial
Jan R. Landwehr
Jan R. Landwehr
 et 
Andreas Herrmann
Andreas Herrmann
  
Accès libre | 05 nov. 2015
Marketing and Product Design: A Rocky Love Affair
Jan R. Landwehr
Jan R. Landwehr
 et 
Andreas Herrmann
Andreas Herrmann
  
Accès libre | 05 nov. 2015
Design for Affect: A Core Competency for the 21st Century
Ravindra Chitturi
Ravindra Chitturi
  
Accès libre | 05 nov. 2015
Choosing Beauty and Feeling Good: How Attractive Product Design Increases Self-Affirmation
Claudia Townsend
Claudia Townsend
  
Accès libre | 05 nov. 2015
Here’s Lookin’ at You, Kid: On the Instinctive Attractive Effect of Product Faces
Jan R. Landwehr
Jan R. Landwehr
  
Accès libre | 05 nov. 2015
Strategically Integrated Design – Helping Brands to Keep Their Promises
Michael Krohn
Michael Krohn
  
Accès libre | 05 nov. 2015
Predicting Preferences for Innovative Design: The “Repeated Evaluation Technique” (RET)
Claus-Christian Carbon
Claus-Christian Carbon
  
Accès libre | 05 nov. 2015
Beyond Aesthetics: Seeing Form and Believing in Function
JoAndrea Hoegg
JoAndrea Hoegg
  
Accès libre | 05 nov. 2015
Design and Iconic Brands
Accès libre | 05 nov. 2015
How Good is Your User Experience? Measuring and Designing Interactions
Raimund Wildner
Raimund Wildner
, 
Christine Kittinger-Rosanelli
Christine Kittinger-Rosanelli
 et 
Tim Bosenik
Tim Bosenik
  

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eISSN:
2628-166X
Langue:
Anglais
Périodicité:
2 fois par an
Sujets de la revue:
Business and Economics, Political Economics, Public Finance and Fiscal Theory, Business Management, Marketing, Sales, Customer Relations, Management, Organization, Corporate Governance, other
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