- Dettagli della rivista
- Formato
- Rivista
- eISSN
- 2628-166X
- Pubblicato per la prima volta
- 30 May 2019
- Periodo di pubblicazione
- 2 volte all'anno
- Lingue
- Inglese
Cerca
Astratto
Accesso libero
Challenges of Marketing Automation: Linking MarTech & SalesTech
Pagine: 11 - 17
Astratto
Parole chiave
- MarTech
- SalesTech
- Marketing Automation
- EiPaaS
- Artificial Intelligence (AI)
- Data Quality
- Privacy
Accesso libero
Hybrid Marketing Is Here to Stay: Preparing the Marketing Operation Environment
Pagine: 19 - 23
Astratto
Parole chiave
- Hybrid Work
- Hybrid Marketing
- Collaboration
- Marketing Operation
- MarTech
Accesso libero
Consumer Experiences with Marketing Technology: Solving the Tensions Between Benefits and Costs
Pagine: 25 - 29
Astratto
Parole chiave
- Artificial Intelligence (AI)
- Marketing Technology
- Data Capture
- Data Classification
- Surveillance
- Algorithmic Biases
Accesso libero
Building a Revenue Engine – Scaling Up Sales Automation
Pagine: 31 - 35
Astratto
Parole chiave
- Sales Automation
- Use Case Centricity
- Scaling Digitalization
Accesso libero
The Robot and I: The Rise of Hybrid ServiceTeams
Pagine: 37 - 41
Astratto
Parole chiave
- AI
- Robotic Process Automation (RPA)
- Service Automation
- Service Robots
- Hybrid ServiceTeams
Astratto
Parole chiave
- Metaverse
- Virtual Reality
- Virtual Worlds
- Social Behavior
Accesso libero
The Next Frontier in Intelligent Augmentation: Human-Machine Collaboration in Strategic Marketing Decision-Making
Pagine: 49 - 53
Astratto
Parole chiave
- Human-Machine Collaboration
- Artificial Intelligence (AI)
- Decision-Making
- Marketing Strategy
- Smart Machines
Accesso libero
The Role of Technology in Modern Marketing
Pagine: 54 - 59