Metaverse Marketing

Hennig-Thurau, T.; Aliman, N.; Herting, A.; Cziehso, G.; Kübler, R. V; & Linder, M. (2022): “Making Sense of the Virtual-Reality Metaverse: The Value of Real-Time Multisensory Social Interactions in a New Computer-mediated Environment,” Working paper Marketing Center Münster. Search in Google Scholar

Bailenson, Jeremy (2018): “Experience on Demand: What Virtual Reality Is, How It Works, and What It Can Do,” W. W. Norton & Company, Inc. Search in Google Scholar

Ball, Matthew (2020): “The Metaverse: What It Is, Where to Find It, and Who Will Build It,” www.matthewball.vc/all/themetaverse. Search in Google Scholar

• Dashboards: From Performance Art to Decision Support
• Brand Purpose and Brand Success
• Monitoring Marketing Sources of Brand Reputation Risk
• Compensation-Related Metrics and Marketing Myopia
• Editorial: Marketing Dashboards - The Next Generation
• The What, Why and How of ESG Dashboards
• Finding the Right Metrics to Manage Multi-Channel Distribution
• Metrics for Marketing Decisions: Drivers and Implications for Performance
• The Modern Marketing Dashboard: Back to the Future