NIM Marketing Intelligence Review's Cover Image
Accès libre

NIM Marketing Intelligence Review

Volume 9 (2017): Issue 2 (November 2017)

The Connected Consumer

Télécharger la couverture
L'édition précédente
La prochaine édition
9 Articles
Accès libre | 24 oct. 2017
Editorial: Connected Consumer
Andrew T. Stephen
Andrew T. Stephen
  
Accès libre | 24 oct. 2017
Here Comes the Hyper-Connected Augmented Consumer
Andrew T. Stephen
Andrew T. Stephen
  
Accès libre | 24 oct. 2017
The Medium Shapes the Message: The Surprising Negative Spin of Close Friends’ Word-of-Mouth
David Dubois
David Dubois
  
Accès libre | 24 oct. 2017
Product Seeding: Word-of-Mouth Effects For and Beyond the Focal Product
Yakov Bart
Yakov Bart
  
Accès libre | 24 oct. 2017
Social TV: How Social Media Activity Interacts With TV Advertising
Beth L. Fossen
Beth L. Fossen
 et 
David A. Schweidel
David A. Schweidel
  
Accès libre | 24 oct. 2017
Increasing the Effectiveness of Mobile Advertising by Using Contextual Information
Michelle Andrews
Michelle Andrews
  
Accès libre | 24 oct. 2017
Seeding on Moving Ground: How Understanding Network Instability Can Improve Message Dissemination
Lev Muchnik
Lev Muchnik
 et 
Jacob Goldenberg
Jacob Goldenberg
  
Accès libre | 24 oct. 2017
Recreating Intimacy With Connected Consumers
Andrew Stephen
Andrew Stephen
 et 
Yasmeen Ahmad
Yasmeen Ahmad
  
Accès libre | 24 oct. 2017
Brand Communication in a Digitalized World
Robert Kecskes
Robert Kecskes
  

Chercher

Tous les volumes et éditions dans cette revue

eISSN:
2628-166X
Langue:
Anglais
Périodicité:
2 fois par an
Sujets de la revue:
Business and Economics, Political Economics, Public Finance and Fiscal Theory, Business Management, Marketing, Sales, Customer Relations, Management, Organization, Corporate Governance, other
RSS Feed de la revue