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NIM Marketing Intelligence Review

Volume 8 (2016): Issue 1 (May 2016)

Responsible Marketing

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9 Articles
Accès libre | 29 avr. 2016
Editorial: Responsible Marketing
CB Bhattacharya
CB Bhattacharya
  
Accès libre | 29 avr. 2016
Responsible Marketing: Doing Well by Doing Good
CB Bhattacharya
CB Bhattacharya
  
Accès libre | 29 avr. 2016
Challenging Competition with CSR: Going Beyond the Marketing Mix to Make a Difference
Shuili Du
Shuili Du
 et 
Sankar Sen
Sankar Sen
  
Accès libre | 29 avr. 2016
CSR and the Frontline Context: How Social Programs Improve Customer Service
Daniel Korschun
Daniel Korschun
, 
CB Bhattacharya
CB Bhattacharya
 et 
Scott D. Swain
Scott D. Swain
  
Accès libre | 29 avr. 2016
From Corporate Philanthropy to Creating Shared Value: Big Pharma’s New Business Models in Developing Markets
N. Craig Smith
N. Craig Smith
  
Accès libre | 29 avr. 2016
Branding Raw Material to Improve Human Rights: Intel’s Ban on Conflict Minerals
Thomas Osburg
Thomas Osburg
  
Accès libre | 29 avr. 2016
Communicating Eco-Friendly Benefits: Why Accidental Improvements May Be Better Received by Consumers
George E. Newman
George E. Newman
, 
Ravi Dhar
Ravi Dhar
 et 
Margarita Gorlin
Margarita Gorlin
  
Accès libre | 29 avr. 2016
Responsible Chocolate
Accès libre | 29 avr. 2016
Ethical Textile Consumption: Only a Question of Selflessness?
Ronald Frank
Ronald Frank
, 
Matthias Unfried
Matthias Unfried
, 
Regina Schreder
Regina Schreder
 et 
Anja Dieckmann
Anja Dieckmann
  

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eISSN:
2628-166X
Langue:
Anglais
Périodicité:
2 fois par an
Sujets de la revue:
Business and Economics, Political Economics, Public Finance and Fiscal Theory, Business Management, Marketing, Sales, Customer Relations, Management, Organization, Corporate Governance, other
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