
9 Articles
Challenging Competition with CSR: Going Beyond the Marketing Mix to Make a Difference
et
CSR and the Frontline Context: How Social Programs Improve Customer Service
, et
From Corporate Philanthropy to Creating Shared Value: Big Pharma’s New Business Models in Developing Markets
Branding Raw Material to Improve Human Rights: Intel’s Ban on Conflict Minerals
Communicating Eco-Friendly Benefits: Why Accidental Improvements May Be Better Received by Consumers
, et
Responsible Chocolate
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